|Date||1st May 2013 (12:00pm – 1:00pm EDT)|
|Duration||About 1 hour|
About the event
In this third of our Digital Workshop series, we look at what it is that predominantly affects your audience's willingness to respond to your email and how knowing that drives higher open, click and conversion rates. Learn why *evoking emotion* is the key to provoking email response, and how to leverage emotion with reason to create lasting engagement and loyalty over time. This insightful session reveals the dual roles of emotion and intellect in generating interest, engagement and conversions, and presents tactics you can immediately apply for better email marketing results.
The session is applicable to all audiences – B2B, B2C or both.
About the instructor:
Karen Talavera is President of Synchronicity Marketing, home of enlightened email marketing consulting, coaching and training. She is the principal, founding email marketing trainer for the DMA, as well as a professional educator in email and digital marketing for the Online Marketing Institute and MarketingProfs. Karen’s unique blend of digital channel expertise in combination with her finely honed direct response mindset has improved email marketing knowledge and results for hundreds of clients ranging from Random House, NASCAR, Bank of the West and Applied Materials to agencies, associations and independent entrepreneurs. Learn more and visit her blog at www.synchronicitymarketing.com
This is a one-hour web-based session with key takeaways including:
1) Understanding how, when in the process, and why to make emotional vs. intellectual appeals for response in email marketing campaigns
2) Gaining insight into the two main types of emotional-marketing approaches and how they look in email
3) Learning the three essentials for getting better email response in any campaign
4) Seeing nine response-provoking creative and offer tactics you can immediately apply to your email (with examples of each)
Who should attend?
Marketers looking for a concise, in-depth view into better understanding and implementing successful email marketing strategies and tactics.
$160 for the session.
Silver, Gold and Enterprise Econsultancy Subscribers may attend this Digital Workshop for free as part of subscription benefits. Please email firstname.lastname@example.org for more details.