Chief Strategy Officer at Communisis
18 August 2009 10:25am
We've very recently finalised a methodology that profiles online consumer trust around a brand. It's been put into practice a number of times with some very insightful results; results which highlight the key elements to focus upon in order to enhance consumer trust. These elements include such things as reach, following, authority, influence, recency, advocacy and sentiment.
The output is a profile and a score, and we (Somatica Digital) are looking for some volunteer online B2C UK organisations of medium to large size who would be interested in putting their brand through our methodology.
We've created four example online brand trust profiles, that represent different personalities and hence require different areas of focus to enhance the levels of consumer trust online. We think we're very close to creating something that can provide organisations something of immense business value, even help the "ROI" case; however, we'd like to apply it to a few more real life examples to ensure it is bullet proof.
If this is of interest, please contact us via the website or via the signature on this post.
Free market research on digital marketing
Daily Pulse: award winning newsletter
It takes 30 seconds to register