Measuring Shopping Media
There’s no more powerful place to target consumers than on the retail websites where they’re researching products and shopping. Available on sites such as Target, Home Depot and Sears, ShoppingMedia presents a unique retail advertising platform for brands to speak one on one with consumers. Jake will explain how the right retail ad server enables powerful measurement tools and will share specific metrics in use by the largest advertisers to measure the efficiency of their ecommerce media.
About the speakers
Jake Bailey, VP of Product Marketing and Solutions, RichRelevance
Jake is responsible for helping the e-Commerce market—retailers, influencers and brands—understand the potential of RichRelevance’s personalization platform and offerings as it relates to their businesses. A recognized thought leader in e-Commerce, Jake’s expertise in creating new and innovative customer-driven marketing channels is based on his experiences in online retail.
Most recently, Jake built RichRelevance’s new offering, Shopping Media, which delivers personalized advertising on retail websites, and empowers retailers to become premium advertising publishers. Jake joined RichRelevance in 2009 from Overstock.com where he was Director of Marketing overseeing all channels (SEM, affiliates, comparison shopping, display and portal relationships) as well as lead generation and Overstock.com’s 60,000-strong affiliate program. While at Overstock.com, Jake launched the international business, which now ships to over 70 countries.
Jake is a participating member of the Shop.org content committee and has spoken at premier industry events including the Global E-Commerce Summit, Shop.org Strategy and Innovation Forum, eTail, Linkshare Symposium, and Affiliate Summit.
Jake holds a BS in Business from BYU and an MBA from the University of Utah.