About David Treier
David is a marketing director for WellPoint where his responsibilities range from cultivating strategic partnerships to crafting social media strategies and branded programs that engage consumers in relationships across all digital/mobile channels and earn loyalty. WellPoint is one of the nation’s largest health benefits companies, with nearly 33 million members in its affiliated health plans and approximately 64 million individuals served through its subsidiaries. Coming from a public relations and design background, David has transitioned into building integrated marketing experiences that deliver value for the user while also solving business needs created by the passage of new federal health care law. He has more than 15 years of experience that ranges from working for large corporations like WellPoint and Hormel Foods to direct marketing for-profit education and operating his own small boutique agency.
About SoDA Panel: Agency Ecosystems that Work –What’s the Secret Formula?
Spending all your time coordinating your agencies? Struggling to get your brand agency to think digitally? Stuck in an older campaign process rut? Fed up with your partners who won’t collaborate? Just not getting work that helps your bottom line?
You are not alone: Many marketing clients are retooling their agency ecosystems to get more out of their agency partners. They want better ideas and digitally-centric work that incorporates peer-based strategies and leverages the right social, mobile, and digital tools. They want their agencies organized to improve contribution and accountability to the bottom line. Straight from the front lines, this panel will feature three client/digital agency team duos sharing their specific success stories and the best practices that they’ve discovered.