About the course
With digital activity playing a fundamental role in helping deliver business growth and altering the marketing mix, it is increasingly important to understand how to integrate and manage digital talent within the business, to promote future growth.
This course will allow you to gain practical tools and approaches that can be used in your workplace, and help establish the right fit in terms of skills and structure for your digital teams and organisation.
The course is designed around the following key areas:
- Developing the right skills and structures needed for the team to function effectively
- Understanding the necessary behaviours to help you deliver consistently high performing teams
- Building and delivering a culture of innovation for high growth within your team.
This course will provide you with practical tools and approaches that can be used in your work place, and help establish the right fit in terms of skills and structure for your digital teams and organisation.
The course is designed around the following key areas: developing the right skills and structures needed for the team to function effectively; understanding the necessary behaviours to help you deliver consistently high performing teams; building and delivering an innovation culture for high growth within your team.
Who should attend?
This course is ideal for first time managers, those who have offline team management experience but have recently taken on responsibility for digital team management and delivery, or those looking to improve their overall leadership and management skills.
How will I benefit?
Upon completion of the course, you'll be able to:
- Develop and harness your existing talent into more effective digital teams
- Use tools and techniques that can help collaborative working and will foster innovative thinking within your digital working practices
- Improve your leadership and management skills with your current digital team
What will I learn?
Skills and Structure
- Change and the contribution of digital teams to an organization
- Skills inherent within a digital team and how they align and differ from those in the "analogue organization"
- Building skillsets within your team - what to hire in and what to outsource
- Structuring your team - models for integration and separation
Behaviours and Performance
- Leadership and management in a digital team context
- Understanding team roles and delivering consistent high performance - an introduction to Belbin®
- Understanding individual and team behaviour - using DiSC® styles to make sure you get the best out of everyone on your team
- Building a coaching culture within your digital team
Innovation and Growth
- Aligning team skills and competencies with the overall business objectives
- Making the digital team the centre of organisational innovation
- Setting goals and measuring digital team performance
- Expanding and extending the digital team culture across the organisation
Founding Director, the green field
Andrew up until the end of 2008 was an Executive Director at Bounty and part of the management team that sold the business to the publicly listed Canadian company Kaboose. Bounty - now part of the Treehouse Group - is the leading direct marketing business focusing on expectant mothers and new parent households.
Andrew joined Bounty in 2005 to develop their e-business opportunity and commercialise what is the leading online meeting point for mums in the UK.
Andrew’s marketing experience extends back over twenty years having joined BMP DDB in London in the late eighties, after completing five years as a captain in the British Army. He spent most of career working at the global advertising agency McCann-Erickson.
On leaving Bounty at the end of 2008 Andrew established the green field, which has become a convenient wrapper for his portfolio of coaching, consulting and training activities. Since then, Andrew has incorporated being a Media Development Professional with Vision and Media; an Associate Coach with Winning Pitch on the Northwest Regional Development Agency’s High Growth Programme and certified trainer with Econsultancy.
He is currently a non-executive director of the digital businesses Auburnise and Return on Digital. He recently completed eighteen months as an advisor and Non Executive Director at Chillingo, culminating in the sale of the business to Electronic Arts.
Andrew has a Post Graduate Diploma in Executive Coaching and Leadership Mentoring (PG Dip). He is a Fellow of the Institute of Leadership and Management (FinstLM) and a member of the European Mentoring and Coaching Council (EMCC). He is also a qualified Myers Briggs Type Indicator (MBTI®), FIRO-B® and DiSC® practitioner.
Andrew’s passion is road cycling. In his spare time he helps manage a youth racing team, and has recently established a new business Northern Albion Ltd identifying, developing and importing innovative cycling products into the United Kingdom.