In 2012, 36% of advertising spend in the UK was on digital. This is up from 19% in 2007.
This statistic comes from OFCOM’s 2013 International Communications Market Report, revealed today.
The UK also spends a higher share of its advertising budget on digital than the rest of the world.
As a new father, I get told all the time to savour every day because kids grow up so fast.
It’s true, my young son has already grown so much and it’s an adventure every day, watching him develop and interact with the world around him.
As a technologist, I can relate to how quickly big changes impact the world.
While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game this year, and there are some great examples around.
i've asked agency and client side marketers, as well as the Econsultancy editorial team for their favourite examples of content campaigns and strategy from the past 12 months.
Referral traffic from eBay to Argos increased by almost a third between October and November, thanks in part to a new click-and-collect partnership between the two retailers.
In September eBay signed a deal that enabled its customers to collect purchases from Argos’ UK stores, giving the online retailer a permanent foothold on the high street.
Argos currently achieves around 25% of its overall traffic from referrals, of which eBay now accounts for 11%. This equated to more than 600,000 visits in November.
Responsive email is likely to be a key priority for marketers in 2014 as the consumer shift towards smartphones and tablets continues apace.
It's not uncommon for as much as 50% of marketing email to be opened on a mobile device, so brands need to take action to ensure they are providing a smooth user experience.
The alternative is that recipients have to spend ages pinching and scrolling to read the content, which will inevitably impact on click-throughs and conversions.
To find out a bit more about the process of shifting marketing emails to a responsive template, I spoke to Missguided's affiliate and email marketing manager Cath Higgs.
Since it is nearly Christmas, I do hope that everyone is getting into the festive spririt. For those that are there already, welcome!
For those that are not, I hope that by reading this blog and possibly downloading some of the suggested apps you will be nudged slowly into the spirit.
A wise man once said that "Creating a successful app is an incredibly difficult task, whichever platform you are using".
So with that in mind, I have diligently researched, trialled and tested Christmas apps suitable not only for children, but for people of all ages.
2013 has seen plenty of changes to paid search, mainly driven by Google. For a brand in a competitive market like insurance, little tweaks here and there matter.
Changes include the addition of Google's own comparison products to the SERPs, meaning less visibility for organic results, enhanced campaigns, and changes to the style of PPC ads.
I've been asking Heledd Jones, head of search marketing at Confused.com (and an Econsultancy guest blogger), about the challenges presented by these changes, and her thoughts on how PPC will evolve in the next year.
Topshop is the top UK retailer for tablet user experience, according to the latest research by QUISMA, in which 10 top UK retailers were compared in terms of their tablet sites.
Topshop, Adidas and Nike provide the easiest to use websites for tablet users, whereas Zara and H&M performed poorly when it came to helping consumers navigate their sites.
Shall we blindly take QUISMA's word for it? Nah. Where's the fun in that?
Let’s have a look at some of the individual sites ourselves to see if we agree...
Over the last four months, Google has been ramping up its publicity of a more aggressive target for mobile site performance: sub one second page load times.
Enforcement of this aspiration comes from Google's usual source: algorithmic rewards for sites achieving this goal. You just need to look at how industry commentary has exploded around site speed issues over the last couple of years to see the impact this strategy has had.
I fully expect to see this industry focus switch to mobile-specific commentary through 2014.
Let's take a look at the evidence, and the SEO opportunity...
Consumers’ digital experiences, including banking, are becoming more and more visual. Within the retail banking sector much is still to be done.
Most importantly banks should not judge Personal Finance Management (PFM) tools as isolated investments: rather a piece of the puzzle to build a great overall digital customer experience.
In this article I will talk about how PFM has developed within retail banking (from a customer perspective) over the years, how we see things evolving and what banks can learn from new players.