It’s a great time to be a big brand. They have nothing to worry about when it comes to search, and have it all: top page ranks, multiple links.
Google is even currently testing overlarge banner ads for big companies in its search results. Big brands will be fine.
It seems that Google is doing more and more to support big brands, filtering out the flotsam and jetsom of the internet and providing users with ‘trusted’ big name brands they recognised, pushing the more dubious websites further down its SERPS.
But what about the little guy? The little guy who makes a great product or provides a quality service. How can this valuable but tiny start-up company possibly hope to compete against the giants of commerce?
At Searchlove yesterday, Distilled’s co-founder and CMO Will Critchlow used the London based restaurant chain Hawksmoor as an example of a successful local business to provide his own insight and guidance on how your small business can market itself in the face of staggering adversity.
I mentioned the testing of banner ads in my post on Google's search UI changes yesterday, but such a big change deserves more attention.
In a nutshell, Google is testing banner ads on branded searches for 30 different advertisers, including Virgin America and Crate & Barrel.
I've rounded up the views of several search marketers on the tests being carried out by Google...
Google is continually tweaking its user interface, often most noticeably on search results pages, desktop and mobile.
What motivates these changes? Is every change Google makes motivated by profit, or is this a case of constantly improving the user experience? Or perhaps both?
Here, I'll look at some recent UI changes to search results on mobile and desktop. Please suggest any I may have missed.
When Google announced at the end of September that Hummingbird had been live for a month or so, many questioned how such a significant change could have happened without it having been detected earlier.
Amit Singhal, Head of Google’s ranking team, talked about Hummingbird being the first time a completely new algorithm had been implemented since 2001 and that it impacted 90% of search queries.
However, the visible impact of this algorithm change has been less significant than many recent algorithm updates, such as the May 2012 Penguin update.
Google recently launched its new mobile playbook, replacing last year’s edition, in which it gives details on how marketers can improve their mobile strategy.
Here we’ll take at a look at the key points that Google raises, mainly the five questions which it believes businesses need to ask themselves in relation to mobile marketing, and provide you with Econsultancy’s own research and understanding within each area.
Modern SEO embraces the user journey more than ever before, but it is when we look at multinational businesses that we see the greatest SEO opportunity for performance around today.
Here are some of the most interesting digital marketing statistics we've seen this week.
Stats include mobile adspend, hotel search volumes, jobs at tech startups, Google's dominance of web traffic, big data, retargeting and social media.
For more digital marketing stats, check out our Internet Statistics Compendium.
At the end of September, Google confirmed the roll-out of Secure Sockets Layer (SSL) encrypted search to all users.
In short, this means that keyword-level data for organic (non-paid) Google traffic will no longer be provided. Consequently, website owners will no longer be able to view the keywords a visitor used in Google to find their website.
This announcement from Google will have a huge impact on the industry, with search marketers around the world rethinking metrics to track SEO performance.
With Google's recent changes removing most of the remaining organic keyword data, I thought I'd round up some of the workarounds and alternatives for measuring organic traffic.
Of course, nothing can really substitute for the real data and, as pointed out here, it may force SEOs to analyse a greater breadth of data, and to look at things like organic performance per page, not just per keyword.
Until then, here are some tips and alternatives to organic keyword data...
Google+ is never far away from controversy or a heated discussion, be it what affect it has on organic search rankings or whether or not the 359m members (May 2013) actually use the platform or not.
Whatever your thoughts on Google+ as a platform the one area you can’t deny is the improvement from brand participation and content generation.
A few months ago the post on do the top 20 US retailers care about Google+ implied that the big retail brands out there don’t create enough content or receive enough engagement to warrant sufficient investment, which inevitably leads to a poor user experience.
While in theory the top 20 US retailers 'should' understand how to use Google+ and reap the benefits, looking at the summary it’s clear that some of them don’t.
That’s not to say they don’t care about the platform, more likely the potential value has not been demonstrated properly or what future benefits in organic search considered.