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Littlewoods Shop Direct Home Shopping Ltd
plain_text
<p><a href="mailto:francesca.aldred@shopdg.com">francesca.aldred@shopdg.com</a></p>
francesca.aldred@shopdg.com
1
231
2006-09-01T10:51:00+01:00
2006-09-14
econsultancy_xml
<p>Job Purpose</p>
<p>To manage the implementation of online acquisition programs in order to drive brand KPIs & excellent ROI via search engine optimization and paid search activity. </p>
<p>Key Accountabilities/Key Result Areas </p>
<ul>
<li>Manage the business relationships with all related partners, including the paid search agency. </li>
<li>Implement via the agency the online acquisition strategy for the brands, ensuring KPIs for driving sales and starters are met. </li>
<li>Liaise with the brand teams to produce promotional plans for all programs. </li>
<li>Trade the offer on the search engines alongside the agency, building keyword lists, forming bidding strategies, reacting to competitors & seasonal opportunities. </li>
<li>Monitor the search engine listings on a daily basis to ensure good exposure and instigate remedial action where necessary. </li>
<li>Evaluate and analyse the weekly, monthly and yearly search performance results against budgets and produce forecasts by traffic source. </li>
<li>Evaluate and source new traffic generation & online marketing initiatives that are profitable and attractive to the business. </li>
<li>Manage the evaluation and renewal of contracts alongside NMP and in conjunction with brand requirements. </li>
<li>Provide expertise, support and guidance to the brands on search engine campaigns. Actively encouraging the sharing of knowledge and results across the group. </li>
<li>Provide the internal brand teams with excellent quality customer service, identifying & implementing best practice. </li>
<li>Manage the relevant part of the eCommerce acquisition budget & communicate regularly to the brands. </li>
</ul>
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<Paragraph>Job Purpose</Paragraph>
<Paragraph>To manage the implementation of online acquisition programs in order to drive brand KPIs & excellent ROI via search engine optimization and paid search activity. </Paragraph>
<Paragraph>Key Accountabilities/Key Result Areas </Paragraph>
<List Type="Disc">
<ListItem>Manage the business relationships with all related partners, including the paid search agency. </ListItem>
<ListItem>Implement via the agency the online acquisition strategy for the brands, ensuring KPIs for driving sales and starters are met. </ListItem>
<ListItem>Liaise with the brand teams to produce promotional plans for all programs. </ListItem>
<ListItem>Trade the offer on the search engines alongside the agency, building keyword lists, forming bidding strategies, reacting to competitors & seasonal opportunities. </ListItem>
<ListItem>Monitor the search engine listings on a daily basis to ensure good exposure and instigate remedial action where necessary. </ListItem>
<ListItem>Evaluate and analyse the weekly, monthly and yearly search performance results against budgets and produce forecasts by traffic source. </ListItem>
<ListItem>Evaluate and source new traffic generation & online marketing initiatives that are profitable and attractive to the business. </ListItem>
<ListItem>Manage the evaluation and renewal of contracts alongside NMP and in conjunction with brand requirements. </ListItem>
<ListItem>Provide expertise, support and guidance to the brands on search engine campaigns. Actively encouraging the sharing of knowledge and results across the group. </ListItem>
<ListItem>Provide the internal brand teams with excellent quality customer service, identifying & implementing best practice. </ListItem>
<ListItem>Manage the relevant part of the eCommerce acquisition budget & communicate regularly to the brands. </ListItem>
</List>
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2006-09-29
2069
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<p>Please e-mail a covering letter and CV explaining your suitability for the job</p>
Please e-mail a covering letter and CV explaining your suitability for the job
16102
Speke
48217
eCommerce Marketing Executive (Acquisition – Paid Search)
econsultancy_xml
<ul>
<li>Marketing or business related degree. </li>
<li>Minimum of 2yrs new media/ eCommerce experience within online marketing & search engine marketing. </li>
<li>3yrs commercial experience </li>
<li>Experience of managing & implementing online campaigns via paid search, including awareness of Google, Overture and Espotting interfaces. </li>
<li>Excellent analytical skills with the ability to make recommendations to the business in a structured, professional manner. </li>
<li>Results driven and trading focused. </li>
<li>High level of personal motivation. </li>
<li>Excellent interpersonal skills. </li>
<li>Ability to work to tight deadlines and adapt to change. </li>
<li>Excellent attention to detail. </li>
</ul>
<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">
<List Type="Disc">
<ListItem>Marketing or business related degree. </ListItem>
<ListItem>Minimum of 2yrs new media/ eCommerce experience within online marketing & search engine marketing. </ListItem>
<ListItem>3yrs commercial experience </ListItem>
<ListItem>Experience of managing & implementing online campaigns via paid search, including awareness of Google, Overture and Espotting interfaces. </ListItem>
<ListItem>Excellent analytical skills with the ability to make recommendations to the business in a structured, professional manner. </ListItem>
<ListItem>Results driven and trading focused. </ListItem>
<ListItem>High level of personal motivation. </ListItem>
<ListItem>Excellent interpersonal skills. </ListItem>
<ListItem>Ability to work to tight deadlines and adapt to change. </ListItem>
<ListItem>Excellent attention to detail. </ListItem>
</List>
</FormattedContent>
£23K-£26K
ecommerce-marketing-executive-acquisition-paid-search
ASAP
2006-09-01T10:51:00+01:00
http://www.lwsdg.co.uk
86