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  <account-id type="integer">5944</account-id>
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  <author-id type="integer">5944</author-id>
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  <company-name>More Th&gt;n</company-name>
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  <contact-details-formatted>&lt;p&gt;To apply for this position please follow the link:&#160;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&amp;amp;c=20&amp;amp;mc=click&amp;amp;pli=1094092&amp;amp;PluID=0&amp;amp;ord" rel="nofollow"&gt;http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&amp;amp;c=20&amp;amp;mc=click&amp;amp;pli=1094092&amp;amp;PluID=0&amp;amp;ord&lt;/a&gt;&lt;/p&gt;
</contact-details-formatted>
  <contact-details-unformatted>&lt;p&gt;&lt;span style="font-family: 'Times New Roman'; font-size: medium;"&gt;
&lt;p&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;To apply for this position please follow the link:&lt;/span&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&amp;amp;c=20&amp;amp;mc=click&amp;amp;pli=1094092&amp;amp;PluID=0&amp;amp;ord" target="_blank"&gt;&lt;span style="font-family: Arial; color: #0000ff; font-size: x-small;"&gt;&lt;span style="text-decoration: underline;"&gt;http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&amp;amp;c=20&amp;amp;mc=click&amp;amp;pli=1094092&amp;amp;PluID=0&amp;amp;ord&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;
&lt;/span&gt;&lt;/p&gt;</contact-details-unformatted>
  <contract-type-id type="integer">1</contract-type-id>
  <country-id type="integer">231</country-id>
  <created-at type="datetime">2009-11-02T09:49:48+00:00</created-at>
  <deadline type="date" nil="true"></deadline>
  <description-format>html_restricted</description-format>
  <description-formatted>&lt;p&gt;&lt;strong&gt;HOW IMPORTANT IS ONLINE MARKETING IN ATTRACTING NEW CUSTOMERS TO A BUSINESS?&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;CRUCIALLY&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;QUITE&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;NOT VERY&lt;/strong&gt;&lt;/li&gt;
&lt;/ul&gt;
&#160;&lt;br /&gt;
&lt;p&gt;If you answered &#8216;crucially&#8217; you&#8217;re just the kind of person we&#8217;re looking for to help develop our already talented e-Marketing team.&#160;&#160;&lt;/p&gt;
&lt;p&gt;Have you ever wished you could improve the sales performance, campaign efficiency and online marketing capabilities for one of the UK&#8217;s favourite brands? If so, well, now&#8217;s your chance.&#160;&#160;&lt;/p&gt;
&lt;p&gt;As a key part of our e-Marketing team, you&#8217;ll work with likeminded people who are dedicated to exploiting the marketing potential of&#160;&lt;a href="http://www.morethan.com/" rel="nofollow"&gt;&lt;strong&gt;www.morethan.com&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&#160;&lt;/strong&gt;&#160;&lt;/p&gt;
&lt;p&gt;Working closely with the team you&#8217;ll be heavily involved in the delivery of new strategies and project managing numerous exciting and cutting-edge marketing initiatives. These may include developing new online marketing channels, such as social media, mobile applications, sponsorship or other digital areas.&#160;&lt;/p&gt;
&lt;p&gt;You&#8217;ll also be expected to help deliver our email marketing capabilities.&#160;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;MORE TH&amp;gt;N&lt;/strong&gt;&#160;&lt;/p&gt;
&lt;p&gt;The direct insurance arm of RSA, MORE TH&amp;gt;N was launched in 2001 to offer a fresh, new approach to customers. Today we are one of the UK&#8217;s top 3 insurers and provide our customers with a full range of services from Motor and Pet through to Home and Travel.&#160;&#160;&lt;/p&gt;
&lt;p&gt;Our customers expect us to provide great prices, excellent customer service, plus that little bit more. They want a fast and efficient online customer experience from a company that cares about them and always goes the extra mile - and that&#8217;s exactly what they get&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;As a Marketing Effectiveness Manager your main responsibilities will involve:&lt;/strong&gt;&#160;&lt;br /&gt;&#160;&lt;br /&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;/li&gt;
&lt;li&gt;Delivering a step change in our online marketing capability to deliver significant additional sales&lt;/li&gt;
&lt;li&gt;Working with in house SEO, Affiliate, Display, Email and Search experts to improve all aspects of online marketing effectiveness&lt;/li&gt;
&lt;li&gt;Working closely with the senior e-Marketing management team in developing the long-term online marketing strategy&lt;/li&gt;
&lt;li&gt;Initiating improvements in sales performance and cost efficiency&lt;/li&gt;
&lt;li&gt;Launching new marketing/media channels&lt;/li&gt;
&lt;li&gt;Working with creative and other marketing agencies&lt;/li&gt;
&lt;li&gt;Working with in house designers to produce new engaging and effective creative work&lt;/li&gt;
&lt;/ul&gt;
&#160;&lt;br /&gt;
&lt;p&gt;&lt;strong&gt;As a Marketing Effectiveness Manageryour skills and qualifications will ideally include:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Experience of online marketing, project and change management&lt;/li&gt;
&lt;li&gt;The ability to create clear and considered strategies and then implement them&lt;/li&gt;
&lt;li&gt;A proven record of meeting and exceeding targets in a challenging sales environment&lt;/li&gt;
&lt;li&gt;Experience within proposal development, presentation delivery, negotiation and contract discussions&lt;/li&gt;
&lt;li&gt;Understanding of new media opportunities and how best to utilise them&lt;/li&gt;
&lt;/ul&gt;
&#160;&lt;br /&gt;
&lt;p&gt;&lt;strong&gt;What we will be looking for in you:&lt;/strong&gt;&#160;&lt;/p&gt;
&lt;p&gt;Ideally you&#8217;ll be someone with a passion and understanding of all online media and web platforms. You&#8217;ll also feel comfortable in a relaxed and buzzing workplace surrounded by really passionate and talented likeminded people. If you have excellent communication skills and a passion to deliver then you&#8217;ll be ideal for this role.&#160;&#160;&lt;/p&gt;
</description-formatted>
  <description-unformatted>&lt;p&gt;&lt;span style="font-family: 'Times New Roman'; font-size: medium;"&gt;
&lt;p&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;&lt;strong&gt;HOW IMPORTANT IS ONLINE MARKETING IN ATTRACTING NEW CUSTOMERS TO A BUSINESS?&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul type="DISC"&gt;
&lt;li&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;&lt;strong&gt;CRUCIALLY&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;&lt;strong&gt;QUITE&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;&lt;strong&gt;NOT VERY&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&amp;nbsp;&lt;br /&gt;
&lt;p&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;If you answered &amp;lsquo;crucially&amp;rsquo; you&amp;rsquo;re just the kind of person we&amp;rsquo;re looking for to help develop our already talented e-Marketing team.&amp;nbsp;&lt;/span&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;Have you ever wished you could improve the sales performance, campaign efficiency and online marketing capabilities for one of the UK&amp;rsquo;s favourite brands? If so, well, now&amp;rsquo;s your chance.&amp;nbsp;&lt;/span&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;As a key part of our e-Marketing team, you&amp;rsquo;ll work with likeminded people who are dedicated to exploiting the marketing potential of&amp;nbsp;&lt;/span&gt;&lt;a href="http://www.morethan.com/" target="_blank"&gt;&lt;span style="font-family: Arial; color: #0000ff; font-size: x-small;"&gt;&lt;strong&gt;&lt;span style="text-decoration: underline;"&gt;www.morethan.com&lt;/span&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;&lt;strong&gt;&amp;nbsp;&lt;/strong&gt;&lt;/span&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;Working closely with the team you&amp;rsquo;ll be heavily involved in the delivery of new strategies and project managing numerous exciting and cutting-edge marketing initiatives. These may include developing new online marketing channels, such as social media, mobile applications, sponsorship or other digital areas.&lt;/span&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;You&amp;rsquo;ll also be expected to help deliver our email marketing capabilities.&lt;/span&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;&lt;strong&gt;MORE TH&amp;gt;N&lt;/strong&gt;&lt;/span&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;The direct insurance arm of RSA, MORE TH&amp;gt;N was launched in 2001 to offer a fresh, new approach to customers. Today we are one of the UK&amp;rsquo;s top 3 insurers and provide our customers with a full range of services from Motor and Pet through to Home and Travel.&amp;nbsp;&lt;/span&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;Our customers expect us to provide great prices, excellent customer service, plus that little bit more. They want a fast and efficient online customer experience from a company that cares about them and always goes the extra mile - and that&amp;rsquo;s exactly what they get&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;&lt;strong&gt;As a Marketing Effectiveness Manager your main responsibilities will involve:&lt;/strong&gt;&lt;/span&gt;&amp;nbsp;&lt;br /&gt;&amp;nbsp;&lt;br /&gt;&lt;/p&gt;
&lt;ul type="DISC"&gt;
&lt;li&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;Delivering a step change in our online marketing capability to deliver significant additional sales&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;Working with in house SEO, Affiliate, Display, Email and Search experts to improve all aspects of online marketing effectiveness&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;Working closely with the senior e-Marketing management team in developing the long-term online marketing strategy&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;Initiating improvements in sales performance and cost efficiency&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;Launching new marketing/media channels&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;Working with creative and other marketing agencies&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;Working with in house designers to produce new engaging and effective creative work&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&amp;nbsp;&lt;br /&gt;
&lt;p&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;&lt;strong&gt;As a Marketing Effectiveness Manageryour skills and qualifications will ideally include:&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul type="DISC"&gt;
&lt;li&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;Experience of online marketing, project and change management&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;The ability to create clear and considered strategies and then implement them&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;A proven record of meeting and exceeding targets in a challenging sales environment&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;Experience within proposal development, presentation delivery, negotiation and contract discussions&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;Understanding of new media opportunities and how best to utilise them&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&amp;nbsp;&lt;br /&gt;
&lt;p&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;&lt;strong&gt;What we will be looking for in you:&lt;/strong&gt;&lt;/span&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-family: Arial; font-size: x-small;"&gt;Ideally you&amp;rsquo;ll be someone with a passion and understanding of all online media and web platforms. You&amp;rsquo;ll also feel comfortable in a relaxed and buzzing workplace surrounded by really passionate and talented likeminded people. If you have excellent communication skills and a passion to deliver then you&amp;rsquo;ll be ideal for this role.&amp;nbsp;&lt;/span&gt;&amp;nbsp;&lt;/p&gt;
&lt;/span&gt;&lt;/p&gt;</description-unformatted>
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  <location-details>Horsham</location-details>
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  <name>Marketing Effectiveness Manager</name>
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  <salary>Competitive + excellent benefits</salary>
  <slug>marketing-effectiveness-manager</slug>
  <start-date></start-date>
  <updated-at type="datetime">2009-11-02T09:49:48+00:00</updated-at>
  <url></url>
  <views-count type="integer">403</views-count>
</job>
