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eHarmony

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<a href="http://www.eharmony.com">www.eharmony.com</a>

www.eharmony.com

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2008-10-09T20:39:00+01:00

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The Online Marketing Manager will be responsible for conception, execution and measurement of online customer acquisition marketing programs. In particular, they will manage our search and display advertising and may also oversee email list rentals and affiliates. This will require the Online Marketing Manager to work closely with our online advertising agency as well as the eHarmony team in California. This is a key role that will be instrumental in building the service and brand in the UK. The role reports to the UK Marketing Director. It will suit someone who is comfortable in an ambiguous start-up environment playing multiple roles. ESSENTIAL FUNCTIONS <ul> <li>Primary responsibility for search marketing and online display ad campaigns. Achieve registrant and subscriber goals and cost targets for these marketing programmes.</li> <li>May also oversee email list rentals and affiliate acquisition programmes.</li> <li>Manage our online advertising agency day-to-day to ensure effective programme execution, adherence to strategic direction and timely program measurement.</li> <li>Develop display ad and search marketing annual plans.</li> <li>Help develop and execute a sophisticated, ongoing testing programme for display ads and email prospecting.</li> <li>Monitor results of all marketing programs and analyse performance to find opportunities for improvement.</li> <li>Keep current with latest innovations in online marketing and test and adopt these methods as appropriate.</li> </ul>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The Online Marketing Manager will be responsible for conception, execution and measurement of online customer acquisition marketing programs. In particular, they will manage our search and display advertising and may also oversee email list rentals and affiliates. This will require the Online Marketing Manager to work closely with our online advertising agency as well as the eHarmony team in California. This is a key role that will be instrumental in building the service and brand in the UK. The role reports to the UK Marketing Director. It will suit someone who is comfortable in an ambiguous start-up environment playing multiple roles.<Emphasis> </Emphasis></Paragraph> <Paragraph> <Emphasis>ESSENTIAL FUNCTIONS</Emphasis> </Paragraph> <List Type="Disc"> <ListItem>Primary responsibility for search marketing and online display ad campaigns. Achieve registrant and subscriber goals and cost targets for these marketing programmes.</ListItem> <ListItem>May also oversee email list rentals and affiliate acquisition programmes.</ListItem> <ListItem>Manage our online advertising agency day-to-day to ensure effective programme execution, adherence to strategic direction and timely program measurement.</ListItem> <ListItem>Develop display ad and search marketing annual plans.</ListItem> <ListItem>Help develop and execute a sophisticated, ongoing testing programme for display ads and email prospecting.</ListItem> <ListItem>Monitor results of all marketing programs and analyse performance to find opportunities for improvement.</ListItem> <ListItem>Keep current with latest innovations in online marketing and test and adopt these methods as appropriate.</ListItem> </List> </FormattedContent>

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2009-01-07

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Online Marketing Manager

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JOB QUALIFICATIONS <ul> <li>Bachelors Degree or equivalent experience</li> <li>A minimum of 3 years of online marketing experience, preferably in consumer categories. Experience marketing an Internet subscription-based service is a plus.</li> <li>Strong analytical skills and ROI-performance orientation. Ability to design and manage complex testing plans.</li> <li>Excellent attention to detail and ability to juggle multiple projects.</li> <li>Experience managing key marketing vendors such as advertising or media agencies. Account management experience at an online agency is a significant plus.</li> <li>Demonstrated understanding of the elements of effective online creative and demonstrated ability to develop effective display ad media plans.</li> <li>Passion and curiosity for uncovering new opportunities and innovations. Continual improvement mindset.</li> <li>Team player with strong project management and communication skills.</li> <li>A true passion to obtain outstanding results while working on a service that deeply impacts people’s lives. If you don’t believe in, and love, what we do, this is not the role for you.</li> </ul> THE COMPANY California-based eHarmony (<a href="/out.asp?source=0&com=global&url=http%3a%2f%2fwww.eharmony.com%2f">www.eharmony.com</a>) launched in 2000 and is the Internet’s No. 1 trusted relationship services provider in the United States and also offers its services in Australia and Canada. eHarmony’s singles matching service presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict happier, healthier long-term relationships. On average, 236 eHarmony members marry every day in the United States as a result of being matched on eHarmony. eHarmony is now launching in the UK.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>JOB QUALIFICATIONS</Emphasis> </Paragraph> <List Type="Disc"> <ListItem>Bachelors Degree or equivalent experience</ListItem> <ListItem>A minimum of 3 years of online marketing experience, preferably in consumer categories. Experience marketing an Internet subscription-based service is a plus.</ListItem> <ListItem>Strong analytical skills and ROI-performance orientation. Ability to design and manage complex testing plans.</ListItem> <ListItem>Excellent attention to detail and ability to juggle multiple projects.</ListItem> <ListItem>Experience managing key marketing vendors such as advertising or media agencies. Account management experience at an online agency is a significant plus.</ListItem> <ListItem>Demonstrated understanding of the elements of effective online creative and demonstrated ability to develop effective display ad media plans.</ListItem> <ListItem>Passion and curiosity for uncovering new opportunities and innovations. Continual improvement mindset.</ListItem> <ListItem>Team player with strong project management and communication skills.</ListItem> <ListItem>A true passion to obtain outstanding results while working on a service that deeply impacts people’s lives. If you don’t believe in, and love, what we do, this is not the role for you.</ListItem> </List> <Paragraph> <Emphasis>THE COMPANY</Emphasis> </Paragraph> <Paragraph>California-based eHarmony (<Link URL="/out.asp?source=0&com=global&url=http%3a%2f%2fwww.eharmony.com%2f" Window="Self">www.eharmony.com</Link>) launched in 2000 and is the Internet’s No. 1 trusted relationship services provider in the United States and also offers its services in Australia and Canada. eHarmony’s singles matching service presents users with compatible matches based on key dimensions of personality that are scientifically proven to predict happier, healthier long-term relationships. On average, 236 eHarmony members marry every day in the United States as a result of being matched on eHarmony. eHarmony is now launching in the UK.</Paragraph> </FormattedContent>

online-marketing-manager-59

2008-10-09T20:39:00+01:00

http://jobs-eharmony.icims.com/jobs/1178/job

166