81528 false false 81528 false River Island Clothing Co. html_restricted <p>Interested candidates should email an up to date CV along with details of current salary package to the Human Resources team on <a href="mailto:Human.Resources@river-island.com" rel="nofollow">Human.Resources@river-island.com</a></p> <p>Interested candidates should email an up to date CV along with details of&nbsp;current salary package to the Human Resources team on&nbsp;<a href="mailto:Human.Resources@river-island.com">Human.Resources@river-island.com</a></p> 1 231 2009-10-13T17:11:03+01:00 2009-10-23 html_restricted <p><strong>Overall Objectives</strong></p> <p><strong> </strong></p> <p>We are looking for a good all-round online marketing person to report into the Customer Insight Manager, with specific experience in managing and delivering paid search campaigns on Google, Yahoo! and MSN and web analytics.</p> <p> </p> <p>You will be responsible for the management of in-house PPC campaigns including development, delivery, evaluation and enhancement of all aspects of the PPC campaigns and provide Customer Insight and other business departments with relevant analysis of the business website to help identify opportunities to increase revenue and customer satisfaction.</p> <p> </p> <p><strong>Role Specifics:</strong></p> <ul> <li> Provide support for the Customer Insight Manager </li> <li>  Maximising the return on investment and profitability across all PPC campaigns </li> <li>  Keyword analysis and selection </li> <li>  Monitoring, tracking, and analysing performance of PPC campaigns. Maintaining an awareness of the commercial impact of advertising campaigns and the revenue they generate. </li> <li> Taking decisions based on analysis of performance and action any changes. </li> <li> Working autonomously to identify areas of opportunity and areas for improvement. </li> <li> Help design, generate and manage reports that provide insight into the performance of the websites and marketing initiatives. </li> <li> Manage the customer database ensuring it provides good clean data. </li> <li> Develop recommendations to optimise data analysis to aid decision making. </li> <li> Help manage test strategies on initiatives to optimise web site trading and marketing. </li> <li> Analyse new technological or business solutions to meet the evolving needs of the business and its customer base. </li> <li> Help measure customer sentiment and other satisfaction metrics across the business, seeking to improve loyalty and increase brand influence. </li> <li> Be aware of competitor online activity and contribute insight into emerging customer and retail trends. </li> </ul> <p> </p> <p> </p> <p style="margin: 0cm 0cm 0pt;"><strong><span style="text-decoration: underline;"><span style="font-size: 10pt; color: black; font-family: Arial;">Overall Objectives</span></span></strong></p> <p style="margin: 0cm 0cm 0pt;"><strong><span style="text-decoration: underline;"><span style="font-size: 10pt; color: black; font-family: Arial;"><span style="text-decoration: none;">&nbsp;</span></span></span></strong></p> <p style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;">We are looking for a good all-round online marketing person to report into the Customer Insight Manager, with specific experience in managing and delivering paid search campaigns on Google, Yahoo! and </span><span style="font-size: 10pt; color: black; font-family: Arial;">MSN</span><span style="font-size: 10pt; color: black; font-family: Arial;"> and web analytics.</span></p> <p style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;">&nbsp;</span></p> <p style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;">You will be responsible for the management of in-house PPC campaigns including development, delivery, evaluation and enhancement of all aspects of the PPC campaigns and provide Customer Insight and other business departments with relevant analysis of the business website to help identify opportunities to increase revenue and customer satisfaction.</span></p> <p style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;">&nbsp;</span></p> <p style="margin: 0cm 0cm 0pt;"><strong><span style="text-decoration: underline;"><span style="font-size: 10pt; color: black; font-family: Arial;">Role Specifics:</span></span></strong></p> <ul> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;"><span style="text-decoration: none;"><span style="font-size: 10pt; color: black; font-family: Arial;">Provide support for the Customer Insight Manager</span></span></span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;"><span style="text-decoration: none;"><span style="font-size: 10pt; color: black; font-family: Arial;">&nbsp;</span><span style="font-size: 10pt; color: black; font-family: Arial;">Maximising the return on investment and profitability across all PPC campaigns</span></span></span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;"><span style="text-decoration: none;"><span style="font-size: 10pt; color: black; font-family: Arial;">&nbsp;</span><span style="font-size: 10pt; color: black; font-family: Arial;">Keyword analysis and selection</span></span></span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;"><span style="text-decoration: none;"><span style="font-size: 10pt; color: black; font-family: Arial;">&nbsp;</span><span style="font-size: 10pt; font-family: Arial;">Monitoring, tracking, and analysing performance of PPC campaigns. </span><span style="font-size: 10pt; font-family: Arial;">Maintaining an awareness of the commercial impact of advertising campaigns and the revenue they generate. </span></span></span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;"><span style="text-decoration: none;"><span style="font-size: 10pt; font-family: Arial;">Taking decisions based on analysis of performance and action any changes. </span></span></span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;"><span style="text-decoration: none;"><span style="font-size: 10pt; font-family: Arial;">Working autonomously to identify areas of opportunity and areas for improvement. </span></span></span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;"><span style="text-decoration: none;"><span style="font-size: 10pt; color: black; font-family: Arial;">Help design, generate and manage reports that provide insight into the performance of the websites and marketing initiatives.</span></span></span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;"><span style="text-decoration: none;"><span style="font-size: 10pt; color: black; font-family: Arial;">Manage the customer database ensuring it provides good clean data.</span></span></span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;"><span style="text-decoration: none;"><span style="font-size: 10pt; color: black; font-family: Arial;">Develop recommendations to optimise data analysis to aid decision making.</span></span></span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;"><span style="text-decoration: none;"><span style="font-size: 10pt; color: black; font-family: Arial;">Help manage test strategies on initiatives to optimise web site trading and marketing.</span></span></span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;"><span style="text-decoration: none;"><span style="font-size: 10pt; color: black; font-family: Arial;">Analyse new technological or business solutions to meet the evolving needs of the business and its customer base. </span></span></span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;"><span style="text-decoration: none;"><span style="font-size: 10pt; font-family: Arial;">Help measure customer sentiment and other satisfaction metrics across the business, seeking to improve loyalty and increase brand influence.</span></span></span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;"><span style="text-decoration: none;"><span style="font-size: 10pt; color: black; font-family: Arial;">Be aware of competitor online activity and contribute insight into emerging customer and retail trends.</span></span></span></div> </li> </ul> <p style="margin: 0cm 0cm 0pt;">&nbsp;</p> <p style="margin: 0cm 0cm 0pt;">&nbsp;</p> true 2009-12-12 4661 4859 html_restricted Hanger Lane, West London 81311 PPC & Web Analytics Analyst html_restricted <ul> <li> Experience in PPC marketing and data analyst or equivalent. </li> <li> Experience in online / digital metrics &amp; reporting. </li> <li> Working knowledge of search engine optimisation and paid search engine marketing software and bid management systems such as Google Adwords, Yahoo! and Omniture SearchCenter. </li> <li> Good attention to detail </li> <li> Good communications skills </li> <li> Good PPC copywriting skills </li> <li> Great data and statistical analysis skills. </li> <li> A comprehensive knowledge of website analytics packages such as WebTrends, Omniture, Coremetrics, Google, etc. </li> </ul> <ul> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;">Experience in PPC marketing and data analyst or equivalent.</span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;">Experience in online / digital metrics &amp; reporting.</span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; font-family: Arial;">Working knowledge of search engine optimisation and paid search engine marketing software and bid management systems such as Google Adwords, Yahoo! and Omniture SearchCenter.<span style="color: black;"></span></span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; font-family: Arial;">Good attention to detail<span style="color: black;"></span></span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; font-family: Arial;">Good communications skills<span style="color: black;"></span></span></div> </li> <li> <div class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: 11.25pt;"><span style="font-size: 10pt; color: black; font-family: Arial;">Good PPC copywriting skills</span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;">Great data and statistical analysis skills.</span></div> </li> <li> <div style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: black; font-family: Arial;">A comprehensive knowledge of website analytics packages such as WebTrends, Omniture, Coremetrics, Google, etc.</span></div> </li> </ul> c£30k (dependant on experience) ppc-web-analytics-analyst 2009-10-13T17:11:04+01:00 www.riverisland.com 919