58738

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58738

false

Cheqqer (part of TUI Travel PLC)

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<a href="mailto:pascal.kaptein@tui.nl" rel="nofollow">pascal.kaptein@tui.nl</a>

<a href="mailto:pascal.kaptein@tui.nl">pascal.kaptein@tui.nl</a>

155

2009-10-30T10:29:38+00:00

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Role Purpose <ul> <li>Create and moderate the Cheqqer travel community fulfilling users requirements and increasing the engagement with Cheqqer</li> <li>Define and manage customer contact strategy incl segmentation, communication, customisation & personalisation</li> <li>Define the strategy how the platform will interlink with third party communities (e.g. partnerships, widgets, open API, etc.)</li> <li>Design roadmap for platform development</li> <li>Optimise and manage community/user experience and user interface </li> <li>Analyse and manage website KPIs (eg user funnels; drop offs, conversion by placement, etc)</li> <li>Optimise user search results and maximise user click ratio on site</li> </ul> Key Accountability and Responsibilities <ul> <li>Liaising with the MD and Web Steering Group in regards to future platform development and prioritising the importance of projects</li> <li>Key owner of the Cheqqer recommendations engine and community experience. Define and document requirements and solution.</li> <li>Market analysis and make development proposals to improve & evolve website functionality. Turn emerging technologies into value propositions and define business requirements into projects. </li> <li>Own development roadmap, ensure project plans are aligned to roadmap and define scope documents (business requirements)</li> <li>Manage development priorities with senior manage team</li> <li>Manage successful team (business analysis, usability)</li> <li>Define & manage user interface on site (incl wireframe, UI & design management process)</li> <li>Deliver against agreed commercial KPIs (eg click ratio, email open/click/ response rate, etc)</li> <li>Create work processes, frameworks, capabilities documentation and models for data capture and reporting to provide actionable insights out of consumer usage patterns</li> <li>Liaising with strategic partners and 3rd party design agency (where appropriate)</li> <li>Implement solutions for primary data analysis as well as other relevant multi-channel data</li> </ul> Manage & report on web analytics onsite

<table class="MsoNormalTable" style="background: #dfdfdf; border-collapse: collapse; mso-shading: windowtext; mso-pattern: gray-125 auto; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt;" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"> <td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 426.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8;" width="569" valign="top"> Role Purpose </td> </tr> </tbody> </table>   <ul style="margin-top: 0cm;" type="disc"> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;">Create and moderate the Cheqqer travel community fulfilling users requirements and increasing the engagement with Cheqqer</li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;">Define and manage customer contact strategy incl segmentation, communication, customisation & personalisation</li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;">Define the strategy how the platform will interlink with third party communities (e.g. partnerships, widgets, open API, etc.)</li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;">Design roadmap for platform development</li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;">Optimise and manage community/user experience and user interface </li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;">Analyse and manage website KPIs (eg user funnels; drop offs, conversion by placement, etc)</li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;">Optimise user search results and maximise user click ratio on site</li> </ul>   <table class="MsoNormalTable" style="background: #dfdfdf; border-collapse: collapse; mso-shading: windowtext; mso-pattern: gray-125 auto; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt;" border="0" cellspacing="0" cellpadding="0"> <tbody> <tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"> <td style="padding-right: 5.4pt; padding-left: 5.4pt; padding-bottom: 0cm; width: 426.4pt; padding-top: 0cm; background-color: transparent; border: #ece9d8;" width="569" valign="top"> Key Accountability and Responsibilities </td> </tr> </tbody> </table>   <ul style="margin-top: 0cm;" type="circle"> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Liaising with the MD and Web Steering Group in regards to future platform development and prioritising the importance of projects</li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Key owner of the Cheqqer recommendations engine and community experience. Define and document requirements and solution.</li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Market analysis and make development proposals to improve & evolve website functionality. Turn emerging technologies into value propositions and define business requirements into projects. </li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Own development roadmap, ensure project plans are aligned to roadmap and define scope documents (business requirements)</li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Manage development priorities with senior manage team</li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Manage successful team (business analysis, usability)</li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Define & manage user interface on site (incl wireframe, UI & design management process)</li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Deliver against agreed commercial KPIs (eg click ratio, email open/click/ response rate, etc)</li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Create work processes, frameworks, capabilities documentation and models for data capture and reporting to provide actionable insights out of consumer usage patterns</li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Liaising with strategic partners and 3rd party design agency (where appropriate)</li> <li class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Implement solutions for primary data analysis as well as other relevant multi-channel data</li> </ul> Manage & report on web analytics onsite

true

2009-12-29

4726

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Please e-mail a covering letter and CV explaining your suitability for the job.

7517

Product Director, Cheqqer

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product-director-cheqqer

2009-10-30T20:09:38+00:00

http://www.cheqqer.nl/nl-nl/default.aspx

516