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56412
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Reed Business Information
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<p>mark.williams@rbi.co.uk</p>
<p>mark.williams@rbi.co.uk</p>
1
231
2009-05-27T11:08:43+01:00
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<p><strong>Search Marketing Executive<br />Reed Business Information<br />Sutton</strong></p><p>We are looking for a talented individual to join a specialist search marketing team as a Search Marketing Executive, based within RBI’s central marketing department.</p><p>This is an exciting and challenging role, offering an opportunity to implement search marketing techniques across a growing portfolio of B2B web products, tools, blogs and services, as well as market leading search based directories and products.</p><p>Reed Business Information (RBI) is a leading B2B online media and publishing company, with an award-winning portfolio of branded community websites, online subscription services, web based directories and vertical search products.</p><p>Part of the Reed Elsevier Group, RBI has annual sales of £250 million, with globally recognised brands in 18 vertical markets in the UK, Europe, USA and Asia.</p><p>Our rapidly developing online strategy focuses on meeting our user needs via community based information products & tools, data driven information services, vertical search products, including the leading B2B search engine, and online recruitment services.</p><p>RBI is leading the B2B sector by developing innovative Web 2.0 online services and tools across a range of vertical markets, backed by established brands, investment in technology and a strong focus on user experience.</p>
<p><strong>Search Marketing Executive<br />Reed Business Information<br />Sutton</strong></p><p>We are looking for a talented individual to join a specialist search marketing team as a Search Marketing Executive, based within RBI’s central marketing department.</p><p>This is an exciting and challenging role, offering an opportunity to implement search marketing techniques across a growing portfolio of B2B web products, tools, blogs and services, as well as market leading search based directories and products.</p><p>Reed Business Information (RBI) is a leading B2B online media and publishing company, with an award-winning portfolio of branded community websites, online subscription services, web based directories and vertical search products.</p><p>Part of the Reed Elsevier Group, RBI has annual sales of £250 million, with globally recognised brands in 18 vertical markets in the UK, Europe, USA and Asia.</p><p>Our rapidly developing online strategy focuses on meeting our user needs via community based information products & tools, data driven information services, vertical search products, including the leading B2B search engine, and online recruitment services.</p><p>RBI is leading the B2B sector by developing innovative Web 2.0 online services and tools across a range of vertical markets, backed by established brands, investment in technology and a strong focus on user experience.</p>
true
2009-07-26
4226
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Surrey
4021
Search Marketing Executive
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<p>The successful candidate will be expected to: </p><p>• Undertake competitor, sector and market analysis. <br />• Conduct keyword research using industry tools to create keyword <br />optimised content and landing pages. <br />• Utilise web analytics tools to measure the success of organic search, <br />calculate ROI and supply regular reports to management. <br />• Assist in training editorial, marketing and development teams on SEO <br />best practice and techniques. <br />• Plan, implement and measure PPC campaigns on Google and Yahoo. <br />• Plan and implement link building campaigns. <br />• Keep up to date with changes to search engine technology by <br />participating in forums, reading blogs & white papers and attending <br />industry conferences. </p><p>Candidate Requirements</p><p>• An aptitude and passion for Internet-related technology. <br />• Strong written and verbal communication skills. <br />• An analytical approach, with a focus on detail and process. <br />• A high degree of numeracy for web analytics and metrics reporting. <br />• Knowledge of Internet technologies and web development <br />methodologies. <br />• Experience in implementing search engine optimisation techniques and <br />paid search campaigns. </p><p>Package includes:</p><p>• Pension scheme<br />• 29 days holiday<br />• Life insurance 4 x salary<br />• SAYE scheme<br />• Recognition within a small, highly focused and respected specialist team.</p>
<p>The successful candidate will be expected to: </p><p>• Undertake competitor, sector and market analysis. <br />• Conduct keyword research using industry tools to create keyword <br />optimised content and landing pages. <br />• Utilise web analytics tools to measure the success of organic search, <br />calculate ROI and supply regular reports to management. <br />• Assist in training editorial, marketing and development teams on SEO <br />best practice and techniques. <br />• Plan, implement and measure PPC campaigns on Google and Yahoo. <br />• Plan and implement link building campaigns. <br />• Keep up to date with changes to search engine technology by <br />participating in forums, reading blogs & white papers and attending <br />industry conferences. </p><p>Candidate Requirements</p><p>• An aptitude and passion for Internet-related technology. <br />• Strong written and verbal communication skills. <br />• An analytical approach, with a focus on detail and process. <br />• A high degree of numeracy for web analytics and metrics reporting. <br />• Knowledge of Internet technologies and web development <br />methodologies. <br />• Experience in implementing search engine optimisation techniques and <br />paid search campaigns. </p><p>Package includes:</p><p>• Pension scheme<br />• 29 days holiday<br />• Life insurance 4 x salary<br />• SAYE scheme<br />• Recognition within a small, highly focused and respected specialist team.</p>
Competitive
search-marketing-executive-9
2009-05-27T11:08:43+01:00
http://careers.rbi.jobs/vacancy/150-Search+Marketing+Executive¤tpage=1
414