<?xml version="1.0" encoding="UTF-8"?>
<job>
  <account-id type="integer">68179</account-id>
  <agency type="boolean">false</agency>
  <agency-name></agency-name>
  <allow-recruitment-contact type="boolean">false</allow-recruitment-contact>
  <author-id type="integer">68179</author-id>
  <cancelled type="boolean">false</cancelled>
  <company-name>bigmouthmedia</company-name>
  <contact-details-format>html_restricted</contact-details-format>
  <contact-details-formatted>&lt;p&gt;If you have any questions please email &lt;a href="mailto:fraser.hinsley@bigmouthmedia.com" rel="nofollow"&gt;fraser.hinsley@bigmouthmedia.com&lt;/a&gt; &lt;/p&gt;</contact-details-formatted>
  <contact-details-unformatted>&lt;p&gt;&lt;/p&gt;&lt;p&gt;If you have any questions please email &lt;a href="mailto:fraser.hinsley@bigmouthmedia.com"&gt;fraser.hinsley@bigmouthmedia.com&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;/p&gt;</contact-details-unformatted>
  <contract-type-id type="integer">1</contract-type-id>
  <country-id type="integer">231</country-id>
  <created-at type="datetime">2009-01-20T10:51:57+00:00</created-at>
  <deadline type="date">0001-01-01</deadline>
  <description-format>html_restricted</description-format>
  <description-formatted>&lt;ul&gt;
&lt;li&gt;Manage PPC campaigns across three major PPC platforms (Google, Yahoo!, MSN). 
&lt;/li&gt;&lt;li&gt;Achieve a targeted ROI for all ad spends. 
&lt;/li&gt;&lt;li&gt;Ensure optimal campaign performance. 
&lt;/li&gt;&lt;li&gt;Manage keywords and messaging based on performances of campaigns. 
&lt;/li&gt;&lt;li&gt;Perpetual testing and optimizing of new keywords, ad text, position and landing pages. 
&lt;/li&gt;&lt;li&gt;Reconciliation of budget spend for PPC clients. 
&lt;/li&gt;&lt;li&gt;Monitoring and comparison of competitor&#8217;s campaigns. 
&lt;/li&gt;&lt;li&gt;Work with Account Reps to manage relationships with our clients. 
&lt;/li&gt;&lt;li&gt;Utilization of proprietary and third party reports and analytics tools. 
&lt;/li&gt;&lt;li&gt;Analyze click and conversion data, ad expenses, ROI, etc. 
&lt;/li&gt;&lt;li&gt;Research other PPC related online marketing opportunities that could be viable to our clients. 
&lt;/li&gt;&lt;li&gt;Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven environment. &lt;/li&gt;&lt;/ul&gt;</description-formatted>
  <description-unformatted>&lt;p&gt;&lt;/p&gt;&lt;ul&gt;
&lt;li&gt;Manage PPC campaigns across three major PPC platforms (Google, Yahoo!, MSN). 
&lt;/li&gt;&lt;li&gt;Achieve a targeted ROI for all ad spends. 
&lt;/li&gt;&lt;li&gt;Ensure optimal campaign performance. 
&lt;/li&gt;&lt;li&gt;Manage keywords and messaging based on performances of campaigns. 
&lt;/li&gt;&lt;li&gt;Perpetual testing and optimizing of new keywords, ad text, position and landing pages. 
&lt;/li&gt;&lt;li&gt;Reconciliation of budget spend for PPC clients. 
&lt;/li&gt;&lt;li&gt;Monitoring and comparison of competitor&#8217;s campaigns. 
&lt;/li&gt;&lt;li&gt;Work with Account Reps to manage relationships with our clients. 
&lt;/li&gt;&lt;li&gt;Utilization of proprietary and third party reports and analytics tools. 
&lt;/li&gt;&lt;li&gt;Analyze click and conversion data, ad expenses, ROI, etc. 
&lt;/li&gt;&lt;li&gt;Research other PPC related online marketing opportunities that could be viable to our clients. 
&lt;/li&gt;&lt;li&gt;Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven environment. &lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;</description-unformatted>
  <enabled type="boolean">true</enabled>
  <expire-on type="date">2009-03-21</expire-on>
  <featured type="integer" nil="true"></featured>
  <id type="integer">3943</id>
  <image-id type="integer" nil="true"></image-id>
  <instructions-format>html_restricted</instructions-format>
  <instructions-formatted>&lt;p&gt;Please email your CV and covering letter to &lt;a href="mailto:fraser.hinsley@bigmouthmedia.com" rel="nofollow"&gt;fraser.hinsley@bigmouthmedia.com&lt;/a&gt; &lt;/p&gt;</instructions-formatted>
  <instructions-unformatted>&lt;p&gt;Please email your CV and covering letter to &lt;a href="mailto:fraser.hinsley@bigmouthmedia.com"&gt;fraser.hinsley@bigmouthmedia.com&lt;/a&gt; &lt;/p&gt;</instructions-unformatted>
  <legacy-job-id type="integer" nil="true"></legacy-job-id>
  <location-details>London or Edinburgh</location-details>
  <membership-id type="integer">7754</membership-id>
  <name>Senior PPC Account manager</name>
  <requirements-format>html_restricted</requirements-format>
  <requirements-formatted>&lt;ul&gt;
&lt;li&gt;2.5 - 4 years experience in managing PPC campaigns. 
&lt;/li&gt;&lt;li&gt;In-depth knowledge and experience with Google, Yahoo!, MSN PPC platforms. 
&lt;/li&gt;&lt;li&gt;Proficiency in working with Excel spreadsheets and analysis. 
&lt;/li&gt;&lt;li&gt;Experience with keyword research, keyword research tools and keyword selection. 
&lt;/li&gt;&lt;li&gt;Knowledge of web analytics applications. 
&lt;/li&gt;&lt;li&gt;SEM copywriting skills. 
&lt;/li&gt;&lt;li&gt;Detail-oriented organizational skills and above average written and communication skills. &lt;/li&gt;&lt;/ul&gt;
&lt;p&gt;&lt;em&gt;Additional Qualifications/Skills Preferred &#8211; Not Required&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Experience using third-party PPC bid-management applications. 
&lt;/li&gt;&lt;li&gt;Bachelor&#8217;s degree with interest or emphasis in communications, marketing, advertising, computer science, or related field. 
&lt;/li&gt;&lt;li&gt;Industry experience. 
&lt;/li&gt;&lt;li&gt;Google Ad Words Certified. &lt;/li&gt;&lt;/ul&gt;</requirements-formatted>
  <requirements-unformatted>&lt;p&gt;&lt;/p&gt;&lt;ul&gt;
&lt;li&gt;2.5 - 4 years experience in managing PPC campaigns. 
&lt;/li&gt;&lt;li&gt;In-depth knowledge and experience with Google, Yahoo!, MSN PPC platforms. 
&lt;/li&gt;&lt;li&gt;Proficiency in working with Excel spreadsheets and analysis. 
&lt;/li&gt;&lt;li&gt;Experience with keyword research, keyword research tools and keyword selection. 
&lt;/li&gt;&lt;li&gt;Knowledge of web analytics applications. 
&lt;/li&gt;&lt;li&gt;SEM copywriting skills. 
&lt;/li&gt;&lt;li&gt;Detail-oriented organizational skills and above average written and communication skills. &lt;/li&gt;&lt;/ul&gt;
&lt;p&gt;&lt;em&gt;Additional Qualifications/Skills Preferred &#8211; Not Required&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Experience using third-party PPC bid-management applications. 
&lt;/li&gt;&lt;li&gt;Bachelor&#8217;s degree with interest or emphasis in communications, marketing, advertising, computer science, or related field. 
&lt;/li&gt;&lt;li&gt;Industry experience. 
&lt;/li&gt;&lt;li&gt;Google Ad Words Certified. &lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;</requirements-unformatted>
  <salary>Very competitive</salary>
  <slug>senior-ppc-account-manager</slug>
  <start-date></start-date>
  <updated-at type="datetime">2009-01-20T10:51:57+00:00</updated-at>
  <url>www.bigmouthmedia.com/vacancies</url>
  <views-count type="integer">625</views-count>
</job>
