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| Job Title | Web Content Editor |
|---|---|
| Employer | AAT |
| Salary | Starting £32,460 + per annum (depending on experience). |
| Contract type | Permanent |
| Country | United Kingdom |
| Location Details | 140 Aldersgate Street, London, EC1A 4HY |
| Application Deadline | 19th December 2008 |
| Start date | First interviews to be held in January 2009, start date ASAP |
Job Description
Responsibilities:
The role of the successful candidate is to support the AAT marketing and web teams, and the AAT in general, in leveraging the web and online communications to fulfil their objectives of:
Acquisition – Recruiting new students to the AAT
Fulfilment – Supporting the fulfillment of the individual member, and the growth in reputation of the AAT
Deepening – Deepening the relationship between a student and the AAT, by supporting the qualification of the student
Retention – To retain and build on achievement of qualification through full membership
This will be done by ensuring that the content on www.aat.org.uk clearly, effectively and consistently communicates the core messages and brand values of the AAT, to all of its key audiences.
Specifically this includes responsibility for:
- Working with the brand communications manager to oversee the transition of the AAT brand guidelines to the online environment, and ensure their consistent application through the introduction of editorial guidelines
- Devising and implementing a web publishing approvals process
- Being the single point of contact for ensuring consistency in tone of voice across all online communications by participation in and management of the ongoing web approvals process
- Managing, creating and editing new content on www.aat.org.uk, including the supervision of a new image library
- Auditing existing content to ensure a consistent tone of voice and the application of the brand guidelines. This includes the translation of existing print communications to web appropriate equivalents
- Implementing compelling and creative content through following best practice copywriting and content creation approaches for web, and by writing specifically with AAT web users in mind
- Applying of the principles of best practice SEM and SEO to all content
- Ensuring that www.aat.org.uk supports all users and complies with W3C guidelines for accessibility
- Working with marketing colleagues to proactively research the online needs of AAT’s core audiences (prospects, student members, full members, training providers, employers of AAT members) and make recommendations for how the website can better support them
- Undertaking regular analysis of the effectiveness of www.aat.org.uk in achieving its goals, proactively identifying opportunities to improve the user experience and increasing the depth of engagement
- Acting as the bridge between marketing, ITC and the web team to ensure that communications objectives have the appropriate technical support, and that web communications requirements are clearly and consistently communicated to the teams implementing change
- Acting as web content champion within the AAT, liaising with key marketing staff and other stakeholders to advise on how their communications objectives can be best supported on www.aat.org.uk
- As a super user of the content management system, provide support to colleagues with editorial responsibilities and make recommendations for ongoing improvements to the system and processes
- Be the final point of responsibility for putting all new content live on www.aat.org.uk
Personal KPIs
- Implementation and management of an online approvals process that is adopted across the whole business
- Delivery of editorial guidelines for the web, consistent with the AAT brand guidelines www.aat.org.uk content refreshed and repurposed for web, section by section – all areas to be complete within one year
- Implementation of a process for introducing new content to www.aat.org.uk, with clearly delineated roles and responsibilities, which is being followed by all staff
- Assist in establishing an image library, and implementing processes for its replenishment and use
- Delivery of recommendations for a 12-24 month programme of changes to the content on the website in order to help the AAT achieve its overall objectives, and to improve the users’ experience.
Customer-centricity
- To develop friendly, positive and supportive relationships with external and internal customers, and to provide them with excellent service
- To apply the principles of Mary Gober international* to your day-to-day role, including the “can do” attitude, key conversation elements and the service competencies
- Actively to learn from customer feedback, comments and suggestions, including complaints, to review and improve existing processes, and by doing so to anticipate other customer’s needs. To communicate this knowledge to relevant colleagues
- To meet and exceed team’s customer service standards
- To understand situations from the customers’ perspective so that appropriate and relevant solutions can be identified
Corporate Social Responsibility
- To apply the principles of the CSR policy in your day-to-day role, particularly ‘Reduce-Reuse-Recycle’
- To reduce energy and water consumption by efficient use of these resources.
- To save paper wherever possible, e.g. by using both sides of a sheet, using internal envelopes and using electronic documents wherever possible
- To reduce waste, e.g. by not using disposable cups, crockery, cutlery, pens and other materials
- To reduce waste, e.g. paper, glass, toner cartridges etc
- To adhere to the AAT’s responsible business practices, such as high standards of governance, raising employment standards for employees, and forming trade and community partnerships with appropriate organisations
General
- To carry out any other duties as may reasonably be requested by the line manager
- To work in such a way as to minimise the risks to the Information Technology environment i.e. safely, securely and confidentially
- To have regard for own actions and those of others in the interests of safety.
- To contribute to the tidiness of the office
- To demonstrate a commitment to and (where possible) an involvement in AAT quality initiatives such as Investors in People (IIP)
This job description does not form part of your contract of employment.
*Mary Gober International is a customer service technique which has been adopted by the AAT, the successful candidate will receive full training.
Summary terms and conditions
Salary: Starting £32,460 + per annum (depending on experience).
Working Hours: 35 hours per week, flexi-time.
Annual Leave: 25 days and statutory bank holidays plus 2 discretionary days for Christmas (office shuts between Christmas and New Year).
Flexi Leave: 12 days per year.
Pension: Contributory pension scheme – employers’ contribution over 10%.
Life Assurance: 4 x annual salary.
PHI: Permanent Health Insurance is offered subject to terms of the policy
Other: Company sick pay scheme, season ticket loan after completion of probationary period, enhanced maternity, paternity and dependency leave provisions and subsidised social events.
Notes: This post will be subject to background checks.
A full statement of the main terms and conditions of employment will be supplied with any formal offer of employment. The above information may be helpful to applicants as a guide but should not be treated as a substitute for a full contract.
Candidate Requirements
Knowledge
- Can demonstrate knowledge and experience of writing for the web (essential)
- Show understanding of principles of web usability and accessibility and practical knowledge of their application (essential)
- Sound knowledge of best practices in Information Architecture, content structure and effective navigation
- Understanding of Web Content Management systems (essential)
- Knowledge of the principles of online marketing including SEM and SEO (essential)
Aptitude
- Must be a proficient communicator, experienced in bridging the gap between Marketing and IT (essential)
- Must demonstrate capability for influencing and negotiating with stakeholders in challenging or complex environment (essential)
- Enjoys being part of a team (essential)
- Customer centricity – intuitively puts the user at the heart of everything he/she does (essential)
- Results oriented approach – focussed on achieving measurable benefits for the organization (desirable)
Skills
- Can show a portfolio of engaging web copy and creative execution (ideally for member organisations or targeting similar audiences) which demonstrates how they have applied usability, accessibility and IA principles (essential)
- Excellent written and verbal communication skills (essential)
- Excellent time and task management skills (essential)
- Experience of having editorial control over a wide range of content types including user generated content, imagery, video and copy (desirable)
- Experience of optimising websites and their content for search engines (essential)
- Experience of implementing or maintaining W3C guidelines for accessibility (desirable)
- Solid project management skills (essential)
- Good negotiating and influencing skills (essential)
- Problem solving and creative and lateral thinking (essential)
- Good at listening to others, and analysing information (essential)
- Demonstrable ability to communicate technical ideas to non-technical colleagues (essential)
- Excellent stakeholder management, and demonstrable skill in gaining support from senior management (essential)
- Experience of working to achieve specific online objectives (desirable)
- Ability to present ideas clearly and persuasively (desirable)
Experience
- Have commissioned and developed content for publication online (essential)
- Have worked with Web Content Management systems, (e.g. Fatwire, Immediacy, Red Dot, Vignette, Drupal) (essential)
- Implemented and managed approval and workflow processes and managed colleagues working within these processes (essential)
- Experience of working within a goal-oriented environment with responsibility for creating web content to deliver against specific online objectives (desirable)
- Experience of developing editorial guidelines for writing for web (essential)
- Have worked with designers to ensure other (visual) content is brand compliant (desirable)
- Experience of working within a multi-discipline web team, and acting as the conduit between marketing and other teams (essential)
- Has shown proactive approach to recommending and implementing improvements to websites as part of a customer-centred approach (essential)
- Experience of working within a wider marketing team or process (essential)
Education
- Relevant professional / vocational qualifications and portfolio of relevant work experience (essential)
Personal Qualities
- Self starter but also a team player (essential)
- Capable of building good working relationships (e.g. positive, diplomatic, trustworthy) (essential)
- Adaptable and innovative (essential)
- Commitment and dedication (essential)
- Keen to take ownership and responsibility (essential)
- Embraces new ideas but is grounded in reality (essential)
- Persistent (essential)
Physical
- Good general health (essential)
- Smart appearance (desirable)
Contact / Application Details
The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.
Please e-mail a covering letter and CV explaining your suitability for the job. Applicants must be legally entitled to work in the UK.
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