Real-time bidding (RTB) provides a great opportunity for companies to vastly increase their online presence to an interested audience.
However, as this market continues to grow, the options available to brands for management of their RTB increase and choosing the right agency for your company’s needs becomes harder.
One of the main problems faced with anyone researching their options for RTB management is that they have to navigate a minefield of display ecosystems, agencies, DSPs, trading desks etc.
However, in choosing an RTB agency to build and manage successful campaigns the most important first questions to ask are not always the most technical.
Having been involved with a number of RTB pitches and working with our clients we have found they have gained the most from asking questions such as those outlined below:
The UK is home to some of the best ecommerce businesses in the world and the nation's online sales rank fourth globally.
More and more British online retailers are using their ecommerce expertise to expand into international markets. France and Germany are two of the most popular expansion destinations. One nation that has often been overlooked though is Russia.
A well managed Google's AdWords campaign does a great job in delivering relevant traffic to your site.
However, if you leave AdWords alone to judge what is 'relevant' for your products or services you may uncover some surprising results.
We have compiled a list of frightening and sometimes comical examples from real campaigns.
With orders received from other non-English speaking countries and a desire to expand, many companies are faced with a choice of how far to go with the localisation of their site.
New research helps brands make that decision, from a full localisation of site and all campaigns, to a partial localisation of just the keywords and ads.
Bribery Act 2010 comes into force this Spring and this could land paid linking
strategies in even more hot water than they are already.
With the J C Penney problems and the Google Farmer update that attempts to discredit links from link farms, it is time now more than ever to get away from paid linking.
Parked domains are generally low quality resources, housing value-less directories or pages of AdSense ads. Why then is the proportion of AdWords spend that is going to these parked domains on the rise?
Turning off this source of traffic in AdWords is possible, but hidden away. Therefore Google, as well as the domain owner, is using increasing amounts of your campaign budget on what appears to be low value traffic.