That there are significant differences between personal social networks, like Facebook, and professional social networks, like LinkedIn, seems obvious. But what are those differences exactly, and how do they manifest themselves in terms of actual usage?
To answer that question, LinkedIn turned to research firm TNS to conduct a survey of social network users and determine why they use the personal and professional social networks.
Thanks to the rise of social media, there's a mad race to measure influence and help brands harness it to their advantage. That has created an ecosystem of companies vying to prove that they can most accurately identify the social media users with the most clout.
One of the most prominent players in the space, Klout, is also one of the most controversial.
As we move into the second half of the year, our Internet Statistics Compendium is really starting to offer many insights into how 2012 is shaping up across different regions.
The latest edition of our MENA report has seen some key social media data added from the Arab region this month, highlighting the continuing healthy adoption of platforms such as Facebook, Twitter and LinkedIn.
What do you do when your company surpasses 100m users and begins cementing its status as one of the internet's most popular services?
If you're Twitter, you apparently start adding restrictions to the API that helped you achieve some of your popularity, cutting off functionality offered by other popular services in the process.
Making LinkedIn generate more job interviews or leads for your business is all about how you think about what you already know works and getting prospects off of social media.
Contrary to what "the experts" say, knowing how to set up an engaging LinkedIn group or attractive profile is not the end game. Nor is finding crafty ways to mention your blogs, webinars or new product releases within LinkedIn Groups going to create sales.
The key to success is actually rooted in creative thinking about what you already know works and getting your target market off of social media. Here's the proof.
LinkedIn announced two new additions to its offering this morning: LinkedIn Targeted Status Updates product and a new follower insight page to help track not only who is following you but who and how your company messages are being shared.
The targeted status updates is a huge step forward for LinkedIn. It is reminiscent of Google + circles except you have more control per each message to filter by industry, seniority, job function, company size, non-company employees, and geography.
Each message shows statistics, similar to Facebook's message insights, highlighting the number of followers in the targeted group and how many impression it received, as well as clicks, shares and the percentage of engagement.
While Facebook's stock languishes, shares of the world's most popular social network for professionals, LinkedIn, have been treated far more kindly. With a forward price-to-earnings ratio of approximately 75, investors are betting that LinkedIn's future is bright.
But the company may be in for a rough patch as word broke today that some 6.5m passwords have been stolen from the social network.
One of my regular tasks is to run through the comments on the Econsultancy blog and sweep up any spam comments.
We currently use a learning filter, so while it does let through the odd comment shilling pneumatic lubrication while simultaneously blacklisting reasoned, in-depth comments about SEO, by manually updating it, it gets better (at least, that’s the theory).
Checking out all the comments is also extremely useful for me, as it gives me a daily digest of what users are talking about, what their consensus is and which issues are of importance to them in general.
We all benefit from this as we can use it to make our content more relevant.
Today, LinkedIn launched its inaugural Financial Services Summit in New York which focused on the role social media is playing in the financial services industry. The first panel brought together representatives from American Express, Citi, Fidelity Investments, Prudential Retirement and Hearsay Social to talk about using social media in financial marketing.
It was curious to see a panel on social media where only two out of six individuals on the panel have Twitter accounts. One was Clara Shih, who runs the agency Hearsay Social, and the other, Frank Eliason, SVP of Social for Citi. The panelists' lack of Twitter accounts felt like a microcosm highlighting how most financial service organizations are behind in social media.
While there is plenty of disagreement among marketers as to the best method to improve your search rankings, there is one specific strategy that is sure to benefit your business. What’s the secret sauce? Believe it or not, leveraging your online videos is often key to increasing search rankings.
We all know that the search engines use social signals as a factor in their overall ranking algorithm, and as the role of social signals becomes increasingly important, so will the role of online video in your overall search and social strategy.