Let’s say you have a great product or service.
Let’s also say that whatever SEO, SMO or PPC strategy you’ve used (or not used) is successfully driving traffic to your ecommerce site, and that when those potential customers have clicked through to your homepage, or landing page, you're confident that it ‘looks good’.
Finally let’s say your site even provides a fine user experience. No real complaints. Everything works as it should.
So now what?
Is there anything more you can do to convince that traffic to stay a little while longer? To not bounce straight back to the SERP? To respond to calls-to-action? To increase your conversion rate?
There are any number of reasons that online shoppers might abandon a shopping basket, ranging from the site UX to unexpected delivery charges.
Or it could just be that they were shopping around and had no real intention of making a purchase.
Similarly, it could be that the user intentionally dropped out late in the checkout process in order to trigger a cart abandonment email so they could analyse them for a blog post.
This latter course of action is exactly the one I took last Friday with several ecommerce sites so I could pull together a few different examples of retargeting emails.
Marketing automation is of growing interest to APAC marketers, but what hurdles do they face and how can they overcome them?
A fifth (21%) of APAC-based marketers reported earlier this year that they planned to increase their investment in marketing automation technology over the next 12 months.
To address this growing area of focus for the region’s marketers, Econsultancy teamed up with emarsys to produce the Marketing Automation in Asia Pacific Best Practice Guide.
As part of the The Reinvention of B2B Marketing Study, conducted with SparksGrove, Econsultancy looked at the Fortune 500 through a digital lens and found that perhaps 23% are safe from dramatic disruption.
If an organization is a producer of chemicals, raw materials, food or energy products…if they have a very small universe of prospects…then they’re safe.
Back in October we spoke with Nokia at the Festival of Marketing. The topic up for discussion was referral sales marketing and how it gives brands a new way of taking part in eccommerce without selling direct to consumers.
In this article I put forward the case for referral sales and why it could take over from brand ecommerce.
Just before Thanksgiving, Rand Fishkin blasted infographics on his ‘Whiteboard Friday’. He did make some really good points in his video, but I believe his reasoning is flawed.
The discussion revolved around format choice as the defining factor of success, an opinion which pops up time and time again and that I wholeheartedly disagree with.
In my experience, if you let format rule your content, you may miss out on some major opportunities. Here’s why.
Earlier on, I published a post looking at best practices for product page copy, now it's time to show some examples of ecommerce sites doing this well.
In a nutshell, copy should be easy to read and scan, it should sell the benefits of the products and entice shoppers to make a purchase.
Different approaches will work for different sites, so some of these examples are descriptive, some funny, and some technical...
As I'm making my way in the big bad digital marketing industry in the UK, I'm going to give a big shout-out to my home country in the form of this blog post.
The Irish nation is typically a very chatty and social culture in its own right, so I would like to investigate how social the Irish are online.
Having recently moved to the UK, my greater knowledge base of digital marketing lies within the Emerald Isle. I do believe though, that small as Ireland is, it doesn’t mean that socially savvy countries cannot learn from others, especially the digital hub of Europe.
So I’ll write this post with facts and figures and in true Irish fashion, sure we will see how we get on.
Product page copywriting is vitally important, but seems to be overlooked by some ecommerce sites, which simply plonk the standard manufacturer's descriptions on their pages.
Paying attention to product page copy can help improve conversions rates, as better copy can be more informative and persuasive.
It can also help your site to stand out in the search results over competitors who have paid less attention to their product descriptions.
I've rounded up some examples of great product page copywriting here, but first some views from the experts on the essentials for effective copy...
Shazam announced today that it now has more than 400m users globally, driving 15m Shazams (or tags) every day.
This follows Shazam's recent claims that it generates $300m in digital music sales every year, which is 10% of the digital music market.
It has been terribly busy today. The now leading media engagement company has also announced its ‘top Shazamed songs of 2013’ list, as well as its ‘top Shazamed artists of 2013’, ‘top Shazamed songs driven by television’ and ‘2014’s new artists to watch’ lists.