Earlier on, I published a post looking at best practices for product page copy, now it's time to show some examples of ecommerce sites doing this well.
In a nutshell, copy should be easy to read and scan, it should sell the benefits of the products and entice shoppers to make a purchase.
Different approaches will work for different sites, so some of these examples are descriptive, some funny, and some technical...
Along with a number of genuine national holidays, the end of November and beginning of December are a time for consumers to enjoy a time of frantic spending as we commemorate fictional occasions created by retailers to help make a few extra sales.
These special shopping days always have awful buzzword names that initially mean very little to anyone outside of the marketing industry, but eventually come to be used in every day conversation due to the good work of PRs and the national media.
Off the back of Thanksgiving we’ve just enjoyed Black Friday and Cyber Monday, which heralded the usual surge in online spending and unseemly squabbling in stores.
And here are some interesting stats detailing just how much was spent during the annual sales bonanza...
Many businesses have shied away from online reviews because of the fear that bad reviews will ruin their business. But it’s just not true.
Everyone knows that no business is perfect and that sometimes things can go wrong.
So, across-the-board five star reviews should always be taken with a pinch of salt as it’s inevitable that someday, someone, somewhere will have been less than ecstatic about the company they bought from.
You might think that headline is hyperbole. It isn’t.
The new FIFA app, created by Monitise Create, is reviewed very favourably in the app store, with users unanimous in giving the app five stars.
I must say, I quite agree. The UX is basically flawless, and information is presented elegantly and simply. The imagery, the formatting, the type, the transitions, the icons; it’s all pretty.
It compares very favourably with (is better than) other ‘match centre’ apps such as Sky Sports, but offers lots of other content, too, notably news, World Cup content, FIFA rankings and interactive games.
With the app tipped to become the most popular sports app download, I thought I’d put it through its paces. Take a look at my review of one of the most beautifully designed apps I’ve used in ages.
As I'm making my way in the big bad digital marketing industry in the UK, I'm going to give a big shout-out to my home country in the form of this blog post.
The Irish nation is typically a very chatty and social culture in its own right, so I would like to investigate how social the Irish are online.
Having recently moved to the UK, my greater knowledge base of digital marketing lies within the Emerald Isle. I do believe though, that small as Ireland is, it doesn’t mean that socially savvy countries cannot learn from others, especially the digital hub of Europe.
So I’ll write this post with facts and figures and in true Irish fashion, sure we will see how we get on.
Product page copywriting is vitally important, but seems to be overlooked by some ecommerce sites, which simply plonk the standard manufacturer's descriptions on their pages.
Paying attention to product page copy can help improve conversions rates, as better copy can be more informative and persuasive.
It can also help your site to stand out in the search results over competitors who have paid less attention to their product descriptions.
I've rounded up some examples of great product page copywriting here, but first some views from the experts on the essentials for effective copy...
Shazam announced today that it now has more than 400m users globally, driving 15m Shazams (or tags) every day.
This follows Shazam's recent claims that it generates $300m in digital music sales every year, which is 10% of the digital music market.
It has been terribly busy today. The now leading media engagement company has also announced its ‘top Shazamed songs of 2013’ list, as well as its ‘top Shazamed artists of 2013’, ‘top Shazamed songs driven by television’ and ‘2014’s new artists to watch’ lists.
Back in 2010 when social media marketing was still in its infancy our former research director Jake Hird rounded up more than 20 mind-blowing stats that gave an overview of how the industry was progressing.
Since then Jake has emigrated to an old British penal colony and these stats have become somewhat less mind-blowing as people now accept that social media is a massive industry.
Even so it’s still interesting to take a stroll down memory lane and revisit these statistics to see the extent to which social media usage has changed in the past three years.
So, here they are:
Depressingly, the life of an email marketer is one of minorities, even the best email campaigns are opened by just a tiny minority of people.
And as a result, every one of us has mused at one point or another, 'How can I get these non-opening 80% to engage with me again?'
And so we send out re-engagement campaigns, get a couple or three percent response, and think we’ve done a great job.
Phil Manger of Future Publishing and I thought this logic was faulty and that we could do better. The results? We bettered a traditional re-activation campaign by 255%.
Want to find out how? Read on.
As we enter the final month of a promising year of economic recovery, I'm continuing to round up the best of the Econsultancy blog.
Here you'll find around 30 posts that are definitely worth your time; either great practical advice, the best of our opinion pieces, interesting case studies, or what you definitely need to know about changes at the main tech players.
Feel free to comment on any of the posts, as our authors are always keen to extend the debate.