An article published last week in the New Zealand Herald (New Zealand’s largest news publication) was quoting some of the top retailers in Australasia who spoke out about their concerns over competition coming from international retailers.
What struck me was the blame put on the tax system. These retailers are putting pressure on the Government to fix the inability of country borders to apply a tax on all international purchases made by Australian and New Zealand consumers.
There was no discussion or comment about how these retailers need to improve their standard of multichannel conduct in order to combat the international threats.
Due to the one sided discussion presented I could not help but reply to the editor.
Marketing Technology is advancing at a huge pace, and some of it is aiming to replace the humans in the marketing department.
We need to decide if this is a good thing, and this post considers the arguments...
Wikipedia has been one of the success stories of the internet, growing rapidly to become the de facto reference site for many people.
There are more than 4.4m pages in the English language edition alone, and it is still growing at the rate of 771 new pages every day.
How can its impact benefit digital marketers?
To bring karmic balance after yesterday’s bile-dripping 15 worst things to happen to the internet in 2013, here’s a bumper crop of joy.
It’s all very well looking forward to next year and seeing what technological advancements will improve our lives significantly in the future, but if we don’t look back at what came before and collate them in an arbitrary order within the confines of a blog-post, then surely we are doomed to repeat our mistakes because we didn’t spend long enough dwelling over our collective achievements
And if that’s not a specious excuse for a list-based round-up of the year, then call me Alex Zane and give me a job of presenting mediocre YouTube videos on the telly at 2am.
Here are the best things to happen to the internet in 2013, in our award-winning content team’s not-quite-so-humble opinion.
It's been another busy year for ecommerce, with one of the key themes being the widespread adoption of responsive design.
But have retailers finally gotten to grips with mobile, or is there still much to be done? I lean towards the latter as, though some brands provide an excellent mobile experience, many are still woeful.
I've asked our ecommerce experts, agency and client-side, for their views...
The recent decision by Nominet to forge ahead with the introduction of new .uk domains has not been met with widespread approval, to say the least.
Nominet's own consultations uncovered strong oppostion to the plans, but this was apparently not enough to force a rethink.
I have made our opposition to the proposals very clear, but one conpany in favour of the planned .uk domians is 123-reg.
I've been asking Matt Mansell, Head of Domain Strategy at its parent company Host Europe Group about his views.
(NB: I asked Nominet similar questions about this issue a month ago, but it has failed to respond so far).
Following tradition, since I compiled this list in 2010, 2011, and 2012, here are the most popular posts from our splendid selection of guest bloggers.
I've listed these according to the number of pageviews, though it's not all about quantity, and some excellent posts just missed out on this list.
I'd also like to say a big thank-you to all of Econsultancy's guest bloggers for their valuable comtributions to the blog this year on a range of subjects.
Only 12% of businesses take an integrated approach to all of their marketing activities, according to a new report from Econsultancy and Adobe.
However the results show that most organisations do implement some level of integration, but either lack the skills or structure to properly execute their strategies.
Encouragingly a fifth of businesses (26%) in the survey stated that their campaigns were integrated across ‘most channels’ while just 5% of respondents said that none of their marketing activities were integrated.
The results come from the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing entitled ‘Channels in Concert: Trends in Integrated Marketing’.
At Hotels.com, email plays a key role in our marketing mix. We have localised websites around the world and run email programmes in 85 countries in 35 different languages utilising newsletters as well as triggered and transactional initiatives.
Many of these markets can be classed as mature but, for emerging markets, one of the first questions to address is when to introduce email into the frame?
What criteria should be used to judge the optimum moment to begin and how should the programme develop?
Driving quality engagement with your social audience increases loyalty and more effectively guides consumers down the path to purchase.
As such, marketers must place a premium on fostering social relationships that add tangible value and incentives to the customer experience.
But how can marketers identify the most effective ways to break through the flood of status updates, tweets, pins, and posts?
Read on for four strategies that marketers can integrate in 2014 to make sure social conversations with your audience hit the mark.