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Dates for Social Strategy and the Consumer Journey
Aimed at experienced marketers and brand managers, this one-day session will help you better understand how your businesses can integrate social media across all stages of the consumer journey to complement your other marketing communications. Social isn’t marketing, its how your brand behaves.
You’ll explore your own brand values and personality, and take a dive into social consumer insight techniques, which can help you better understand why people choose your product or service. In particular, attention will be paid to the reasons why your brand enriches their lives; how people behave around your brand and the dynamic occurring amongst these people.
London, United Kingdom
|5th March 2014||TBC, City of London||View full course details||$1,065.00||Places available||Book now|