|Company / Organization Type||Agency / Consultancy (Other / Not relevant / Don't know)|
|Areas of Expertise||User Experience and Usability, Web Design, Conversion Rate Optimization, Customer Experience|
|Industry Focus||Financial Services, Gaming & Gambling, Publishing, Media & Entertainment, Retail, Travel & Leisure|
90-98 Goswell Road
|Number of Staff||61-150|
|Date Established||1st September 2002|
Foolproof is an experience design company with offices in London, Norwich and Singapore.
Our purpose is to create measurably better digital products and services that deliver value for brands and their customers. By understanding the needs of the business and the end-user we guide the design process towards what we call the Win/Win.
Our design approach is collaborative, iterative and evidence-driven, bringing both our clients and customers into the design process to create new and better digital experiences.
Foolproof employs 75 people and has a specialist skillset, giving us the capability to help define the experience strategy and execute solutions through research, design and optimisation. Our team is made up of people from a wide variety of backgrounds including psychologists, researchers, ergonomists, product and interaction designers, social scientists, data analysts and graphic artists.
Our practice spans four main specialisms: Strategy and Planning, Design Research, Interaction Design and Conversion Rate Optimisation.
188Bet, ABN AMRO, Allianz, Anglian Home Improvements, AutoglassÂ®, AVG, Aviva, Barclaycard, BBC, Belron, BGL Group, BT, Bupa, Buying Solutions, Bwin, Center Parcs, Co-operative Financial Services, DC Thomson, Direct Gov, Direct Line, Easyjet, English Heritage, Endsleigh Insurance, First Direct, F-Secure, ghd, Homeserve, Hoseasons, HSBC, IG Index, Investec, ITV, Leo Burnett, Lifesearch, Lloyds Banking Group, Marks & Spencer Money, Moneysupermarket, MyCurriculum, National Express, Nationwide Building Society, Northern Rock, O2, Ogilvy, P&O Ferries, RAC, Royal Bank of Scotland, Samsung, Shell, RSPB, Santander, Skybet, Tesco Personal Finance, Thomson Holidays, Tracker, Tradefair, Travelsupermarket, Virgin Money, and Wesleyan Assurance Society
Research featuring Foolproof Ltd
Events Foolproof Ltd has sponsored
- The Future of Digital Marketing 2011, 15 Jun 2011
Blog posts and comments by Foolproof Ltd
- How small businesses can make the most of Twitter, Rachel Buck, 25 Nov 2013
- iOS7 and the opportunities for enterprise organisations, Peter Ballard, 16 Aug 2013
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