In late 2012, Econsultancy published the latest edition of its Marketing Attribution Management Buyer’s Guide, at a time when attribution was a particularly hot topic for marketers.
Vendors were furiously marketing their attribution platforms, and there were blog posts galore on the subject. Since then, talking about attribution, particularly in the same breath as the dreaded term ‘big data’, appears to have gone somewhat off the boil.
Or so I thought, before attending a recent Econsultancy roundtable on the subject of marketing attribution, where discussion and debate was as lively as I have seen at a roundtable.
Almost half of Australian companies rate the user experience (UX) on their digital properties as just ‘ok’, and 16% rate it as ‘poor’ or ‘very poor’.
These findings come from a new report by Econsultancy and Macquarie Telecom which sheds light on the challenges organisations are facing in this area.
This year’s newly published Social Listening Buyer’s Guide from Econsultancy highlights the latest trends in an industry driven by the growing strength of the online customer voice.
The buyer’s guide, which is an update of our previous Online Reputation and Buzz Monitoring Buyer’s Guide, includes profiles of 14 vendors of social media monitoring technology and services.
The report covers those providing listening and management services catering to enterprise companies, as well as those catering to smaller businesses or specific objectives from their monitoring and influencer outreach activity.
Earlier this month we published 2013’s Social Media Management Systems Buyer’s Guide, which saw 18 vendors of technology and services profiled, and the state of the industry discussed.
Before we put together our guides, we often seek the input of professionals from the vendors and elsewhere, to give us their views on current and future trends in their industries, and these quotes are included in the guides.
In the last couple of years Social Media Management Systems (SMMS) have cemented their position in the marketing arsenal of many large companies.
The Econsultancy / Responsys 2013 Marketing Budgets survey recently revealed that 38% of companies will be increasing their investment in SMMS this year, and 62% will increase their social media investment.
This highlights the strength of an industry which has seen some major acquisitions in the last year, but is still experiencing an influx of start-ups due to sustained investment and interest.
Econsultancy is running a free Facebook webinar for Middle East marketers this week to help companies seeking to embrace the fast-growing social network as an effective marketing tool.
Research published by Socialbakers last month stated that Facebook grew its user base by 29% in 2012, adding over 10 million new users during the year with 21 new registrations per minute across MENA countries.
Econsultancy has published its first Facebook for Businesses in the Middle East and North Africa best practice guide, authored by digital marketing consultant, Husam Jandal.
Focused on the region-specific factors that need to be considered when creating a Facebook page for businesses, the guide stresses the importance of understanding your audience, taking cultural and religious influences into account when pushing out content via a Facebook page.
The second edition of Econsultancy’s Marketing Attribution Management Buyer’s Guide has just been published, highlighting the latest trends in an area which is proving its worth in an increasingly multichannel and data-driven world.
The buyer’s guide includes profiles of 23 vendors of attribution technology and services, from those with a heritage in web analytics, paid search, tag management and ad serving, to agencies and consultancies offering attribution modelling for their clients.
Digital agencies continue to rely on outsourcing to manage unpredictable workstreams and in order to tap into outside technical expertise, according to new research published today.
The Digital Outsourcing Survey Report 2012, carried out in partnership with United Studios, found that 57% of responding digital agencies are outsourcing work to freelancers, other agencies or to specialist digital production companies.
Econsultancy published its first Search Engine Optimisation Best Practice Guide for the Middle East in July, authored by digital marketing consultant Husam Jandal. I spoke to Husam about his thoughts regarding SEO in the region.
The guide focused on country-specific search engine marketing strategies, and stressed the importance of understanding your audience and producing locally relevant content for both the English and Arabic-speaking population.
Below, Husam discusses the SEO trends specific to the MENA area, and some of the differences in SEO best practice between the Middle East and other regions.