About the course
Who should attend?
This course is ideal for those involved in online marketing and responsible for understanding customers through marketing analytics. You may be a marketing manager or agency account manager who needs to develop a plan to apply digital insights to drive the business contribution from websites and e-marketing activities you are responsible for.
How will I benefit?
What will I learn?
Trainer, Econsultancy Asia
Ivan has over 12 years of experience in Business Consulting, Search Engine Marketing, Conversion Management and Digital Analytics with deep experience across multiple verticals. He is a Qualified Google Adwords and Google Analytics individual and external trainer for Groupm, eAcademy Asia and Google’s Engage Agency Program.
He was most recently Director of e-Commerce at Far East Hospitality, Singapore’s largest operator of hotels & serviced residences. Prior to that he was Head of Search & Operations at DGM Asia based in Singapore and has also held management positions in Web Analytics Asia, Hewlett-Packard Asia and Magnus Management Consultants.
He has delivered Digital Marketing consulting and training for leading brands and organizations including eConsultancy, TripAdvisor, CNNGo, AMEX, ANZ, HSBC, Nanyang Business School, Singapore Institute of Marketing, SingHealth, DeBeers, Club Med, Hyatt, M&C, WA Tourism and CMC Markets Asia.