The Marketing Automation in Asia-Pacific Best Practice Guide takes an unbiased look at the role of marketing automation technology in the region and explores the specific challenges, opportunities and implementation best practice. The report, sponsored by emarsys, also includes insights from marketing and technology specialists across the region on what specific strategies and tactics have been most successful for them.
Econsultancy's Multichannel Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to multichannel marketing as highlighted by client-side marketers during Digital Cream FX 2013. The multichannel marketing roundtable was sponsored by Silverpop and moderated by Ian MacArthur, digital marketing consultant and founder of agency Once We Were.
The Digital Transformation: Agility and Innovation Best Practice Guide explores how well companies are adapting to the increasing need for organisational agility, and applying that to the service of innovation. The report is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, academics and practitioners across different sectors and markets.
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Over the next few months, we're gearing up for Econsultancy's inaugural Digital Outlook 2014, having successfully run our annual State of Digital in Asia 2013 briefing earlier in July.
2013 marks the end of the digital beginning as companies reshape and retool to combine traditional (offline) and digital (online), acknowledging the fact that digital marketing does not exist in isolation but part of the bigger whole in modern marketing.
So what's in store of 2014?
Taking place on 10 Dec 2013, this 1/2 day briefing session identifies which digital segments are looking to drive and multiply business revenue in 2014, the current disruptions in the evolution of marketing that put customers at the centre of the universe and brands in orbit around them, and a glimpse into the speakers' outlook, insights and predictions on Digital Marketing for 2014.
Heads up, eyes forward and get ready to find out what digital marketers should change today to plan for tomorrow and succeed later.