Amazon has yet again come out on top in a customer satisfaction survey, proving that is remains the company to beat when it comes to ecommerce.
And as if to underline just how successful Amazon is at creating an excellent customer experience, it actually came joint first and second in the Foresee study thanks to its .com and .co.uk domains.
It’s not all good news for the ecommerce giant however, as Amazon.co.uk actually saw a two-point decline compared to last year, down from 86 to 84.
John Lewis came third in the study with 79, followed by Apple on 78 and M&S on 77. Unsurprisingly Ryanair came bottom of the pile with just 60 points.
In the same way that Beyonce flung out her fifth album unexpectedly last week, Google UK has just fired its 2013 zeitgeist list into my inbox without so much as a word of warning.
Although it has almost no impact or relevance for ecommerce and digital marketing it still gives a fascinating look into what have been the most popular topics of the past 12 months, and as such I have no qualms about publishing it here on the Econsultancy blog.
Last year it turned out that people in the UK couldn’t get enough of Gangnam Style, Gary Barlow and Kate Middleton, but nobody cares about those guys anymore.
So what have proven to be the most searched terms in 2013? Here’s a run down of the most popular queries, as well as those that shone brightly for a short period of time and therefore make it onto Google's 'trending' lists...
As we're fast approaching the end of the year it's time to round up some of the most interesting stats from Econsultancy's Q4 reports.
In the past few months we've published surveys on customer experience, mobile marketing, and conversion rate optimisation, as well as best practice reports on marketing automation and digital transformation.
To find out more tasty insights from our 2013 reports, check out my round ups of stats from Q1, Q2 and Q3.
And to really indulge yourself in a statistical feast, download our Internet Statistics Compendium...
The Oreo super bowl ad is often held up to be the perfect example of agile marketing in action.
In truth there have been a number of similarly effective and timely tweets from brands but Oreo grabs all the plaudits for some reason, probably due to the fact that it coincided with one of the world’s biggest sporting events.
Adidas is one example of a brand that consistently produces effective marketing tweets that give the impression of being off the cuff and reactive to events, even though they were clearly planned ahead of time.
For example, just last night Adidas’ UK marketing team tweeted an image congratulating Andy Murray on winning the prestigious BBC Sports Personality of the Year award.
Here are some of the most interesting digital marketing statistics we saw last week.
Statistics include Christmas shopping, eBay's referral traffic, mobile marketing, content marketing and how millennials use social.
For more digital marketing stats, check out our Internet Statistics Compendium.
In a survey conducted by Econsultancy and Redeye earlier this year more than half of client-side respondents said that conversion rate optimisation is crucial to their overall digital marketing strategy.
The same survey found that the most valued methods for increasing conversion rates are both testing methodologies, with around three in five companies surveyed saying A/B testing and multivariate testing are ‘highly valuable’.
By way of supporting these findings and highlighting the importance of CRO, I’ve rounded up .. case studies which show how relatively small changes to a site’s UX can result in big increases in conversions and profit.
Referral traffic from eBay to Argos increased by almost a third between October and November, thanks in part to a new click-and-collect partnership between the two retailers.
In September eBay signed a deal that enabled its customers to collect purchases from Argos’ UK stores, giving the online retailer a permanent foothold on the high street.
Argos currently achieves around 25% of its overall traffic from referrals, of which eBay now accounts for 11%. This equated to more than 600,000 visits in November.
Responsive email is likely to be a key priority for marketers in 2014 as the consumer shift towards smartphones and tablets continues apace.
It's not uncommon for as much as 50% of marketing email to be opened on a mobile device, so brands need to take action to ensure they are providing a smooth user experience.
The alternative is that recipients have to spend ages pinching and scrolling to read the content, which will inevitably impact on click-throughs and conversions.
To find out a bit more about the process of shifting marketing emails to a responsive template, I spoke to Missguided's affiliate and email marketing manager Cath Higgs.
Blogging doesn’t come easy. A lot of effort goes into coming up with ideas each day and spinning them out into useful articles for our lovely readers.
Some days are certainly harder than others and everyone suffers from writer’s block every now and then.
To help other bloggers through those dark times, I’ve come up with 14 places to look for inspiration when you’ve got a blank page in front of you and a looming deadline.
There are undoubtedly other tricks of the trade that I’ve neglected to mention, so please share your own sources of inspiration in the comments.
Christmas shopping can be a painful experience, particularly when you find yourself in a busy shopping centre on a Saturday afternoon facing huge crowds and massive queues.
So it probably comes as no surprise to hear that levels of satisfaction with online shopping improve slightly during the festive season, while the opposite is true for the in-store experience.
A survey by eDigitalResearch found that a quarter (25%) of shoppers feel that online shopping experiences improve at Christmas, while 42% of respondents stated that their overall in-store experience deteriorated at this time of year.
Improved satisfaction is mainly down to the lack of queues (53%), but price (51%) and the range of products available online (51%) are also seen as key benefits of ecommerce.