Interviewing is a pain, as is leaving your desk to go ask questions of someone to ensure a personable real-life reply.
Interactly offers the ability to pose questions and harvest video answers recorded by your interlocutors on their webcams.
We spoke to CEO and founder, Rogier Trimpe, to ask him about this time-saving product.
Is there anybody on the planet who actually enjoys pre-roll video advertising? Research has shown that 94% of people skip pre-roll ads, though I can't believe the number is that low (presumably the other 6% are masochists).
Pre-roll ads are as loathed as pop-ups, which studies found to be damaging to both advertiser and publisher. I imagine that the same applies to pre-rolls. Have you ever watched one and wanted to buy the product or service that's being (badly) pitched to you?
You have to wonder why they're so popular. Certainly the YouTube experience has considerably worsened since it started putting pre-rolls on a far wider range of ads, and I for one would pay a small fee to have them permanently removed.
Why do pre-roll ads suck so badly? Partly it's the interruption, which is often a lot longer than five seconds, and partly it's because the creative tends to be beyond stupid, but there are plenty of other reasons.
The following quotes and videos reflect all that is wrong with the pre-roll format. If you're the kind of person who likes to snuggle up to Satan by commissioning pre-rolls then you might want to take some notes.
Instagram, the Facebook-owned photo sharing site, announced the ability to upload video in June.
Now with recently announced version 4.1 anyone can upload video right from their iPhone/Android's local storage, and the branded mobile video wars have officially launched.
Here are some of the better examples of brands doing smart marketing with Instagram video.
This article is about; well you guessed it, video. I’m a massive fan of multimedia, and any form of combining text, audio, still images, animation, interactive content forms and most importantly, video.
The Chairman of the Newspaper Association of America stated "as newspaper penetration falls... the culture itself moves from textual to visual literacy”.
Wikipedia will tell you that “video recorders were sold for $50,000 in 1956, and videotapes cost $300 per one-hour reel”. That’s a barrier to entry right there.
It’s no surprise that advances in technology have eliminated (nearly) all barriers and allowed, practically anyone, to capture, store, edit and transmit video clips from multiple devices to each and everyone.
Combining the lowered cost of production with the rise and availability of multiple platforms and channels, it’s clear that video is ripe with possibilities.
The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does.
But there's more to video than just creating and posting product information. Are you doing everything you can to make the most of these incredibly valuable assets?
Whisbi helps companies such as Movistar, Vodafone, Citibank and American Express increase their online revenues by bringing live video and telephony into the sales cycle.
Though it has considerable investment, and have been on the market for some time, a Start Me Up profile was due on account of its particular focus!
I can promise you only inspiring case studies, titbits and mantras in this post.
All taken from our future gazing conference, Future of Digital Marketing, which we held last week.
In the run-up to our Integrated Marketing Week event in New York on June 10th, we’ve been holding a series of Video Expert panels over on our Google+ page.
As with any barely tested, slightly-wobbly video technology, we’ve had a couple of hiccups along the way.
Fortunately we’ve learned from our mistakes, and now you can too. Here’s how to use the new look Google+ to hold a great On Air hangout...
Are you using video in your business content and SEO strategy? If not, you may be missing out on organic search, as well as ecommerce ROI.
Luckily startup 87 seconds is here to help you inform, pitch, sell, and explain your business through video.
The big promise of big data for marketers is to be able to use all the data we have. By looking at all the information, big data allows us to explore minute details without the risk of blurriness.
in theory, sampling (which always lost detail because it is a proxy for the full data set) and guesswork go away, we can analyse all the data for every customer and prospect, and provide that customer experience nirvana of just the right offer at just the right time.
If that feels like a big change for you, then start small. Attribution, one of the most persistent of marketing challenges, can be a great area to apply big data for immediate results, and ROI.