The latest report to drop off the E-consultancy production line is our Email Marketing Briefing which is the output from a roundtable we hosted in London last month. This report is free to registered users.
The document contains a summary of the discussion which covered the following areas:
-) Response rates, deliverability and unsubscribes
-) Customer data and integration
-) Fully managed service, ASP or in-house system?
The briefing also contains useful information about email marketing trends, the latest statistics and a section on useful white papers and reports (including our recently published Email Marketing Business Case and Request for Proposal templates).
Attendees at our roundtable included representatives from the following companies: Cheetahmail, CommuniGator, CT Shirts, e-dialog, Epsilon, Legal & General, Prudential, Signet, Silverpop, and Time Magazine.