Currys has announced plans to launch a low-cost online DVD and CD store aimed at undercutting major offline and online retailers.
The electrical goods firm said it would offer around 180,000 CDs and 40,000 DVDs for purchase online, with free delivery and chart and new releases priced from £8.99 and £12.99 respectively.
Following other retailers, it has also launched a ‘reserve and collect’ service after research showed most of its customers do their research via the Currys.co.uk site before entering a store.
Part of DSG International, which recently restructured to place more emphasis on the web, Currys said the move was aimed at becoming “a one-stop Christmas shop”.
"As the leading retailer for in-home entertainment technology, this is a natural extension of our range," said MD Peter Keenan.
The move is the latest by a high street retailers to take on pure play etailers such as Amazon.
This week, Waterstone’s also officially announced the relaunch of its website – first reported by us earlier in the month – as well as confirming that it had ended its e-commerce partnership with the online retail giant.