We've just published our mega-comprehensive Paid Search Marketing (PPC) Best Practice Guide, which is going to help a lot of you to finesse your PPC strategies.
Not to be digested in one go, this 250+ page epic is ideal for anybody dipping their toe into the paid search waters, or, for intermediate or advanced marketers / agencies looking to improve returns from campaigns.
It really is extremely comprehensive - we've spent months patching it together. If you've read the Search Engine Optimization Best Practice Guide you'll know what to expect.
Over the next few weeks we'll publish some choice extracts from the guide on the blog. Yesterday we started out with Understanding different types of keyphrases for PPC success, which looked at keyphrase qualifiers in search queries, as indicators of click / purchase intent and customer value / type.