So, you want to get noticed, earn respect, fans, more money, more sales. You want to pepper the web with your beautiful little avatar in search of career development.
You want to become a brand that stands for something.
Well, it’s surprisingly easy to do this, with time and effort made in the right places. So I thought I’d write up a checklist showing how to go about it.
Some of this is going to sound like best practice for a PR person, but essentially that’s the task in hand. Being as visible as possible is the best part of building a personal brand.
NB: this is aimed more at those fairly new to the world of marketing, but there's a few presumptive tips for those already established.
Hyatt releases its Q3 results today, so I thought I’d pre-empt the webcast and take a look at the company's digital efforts.
Is its digital marketing as good as the hotels? And how do its efforts compare to some big name competition?
It turns out Hyatt is fairly solid, online. I didn’t get mad trying to use the website, and everything was easy to find, with a good mobile presence.
To take it to the next level, Hyatt would have to redesign its website to match the modern design of RoomKey or Top10.com.
It would also be great to see more rich content on the Hyatt website, rather than simply its social channels. This would allow more of the atmosphere of the hotels and the ethos of the brand to suffuse the browsing and booking process.
Let’s have a look at the brand's paid, owned and earned digital content.
For years, video has been a pain in the bottom. Video production companies know it, and they charge handsomely for it.
Increasingly, start-ups are trying to disrupt professional video production, to provide an easy solution for marketers to create their own none-too-shabby work.
Moovd is the latest of these companies, and turns text into animated text videos. Try it yourself, you can make videos in a few seconds (I've been making childish videos all morning).
Disclaimer: I hate infographics!
If not the medium, the execution is so often poor, as is the chosen subject. But I feel differently when it comes to brands. I’m interested in learning about brands and their activity.
So, I’ve collected 10 stellar infographics here for your viewing pleasure. They’re not all by brands themselves, but all include brands and their footprints.
They range from the mind-blowingly expansive (see the brands that own the brands) to the fruity and fun (see the Die Hard promotion).
Just click on each stub to enjoy the full infographic. Happy stat attack!
Security is big, as always, but arguably bigger than ever. Famigo is an app that provides mobile content for the family in a secure environment on a phone or tablet.
Famigo has been around for four years or so, which somewhat qualifies it out of our start up category of three years or less. However, I’ve made a rare exception, because Famigo is worth knowing about.
We asked the Famigo team about the product's USPs, and the goals and challenges they’ve met so far.
Before we get started, I have two apologies to make: one to every company featured in this blog post (my opinion obviously has little bearing on the success of your marketing efforts), and another for writing a post with a wholly negative premise.
In my defence, it’s often a lot easier to run your own emails against a checklist of ‘do nots’, as it arguably supplies some super-quick fixes.
Anyway, off we go.
Thanksgivukkah, if you live under a stone, is of course the beautiful coincidence that sees Hanukkah and Thanksgiving fall on the same day this year.
What better way to get some PR for your company and to grab some sales from some of the 6.5m American Jews and the many more that have an affinity with the religion?
I hope that isn’t too cynical, it’s not as if for a long time retailers haven’t greeted every season with glee.
And what’s more, publishers are no better. After all, maybe I'm writing this blog post to aim for a share in the ‘Thanksgivukkah’ search spoils.
For retailers though, there could be some tough decisions.
Hi everybody, and welcome to Econsultancy's anti-format.
Yep, this is the exceptional post that proves the rule all Econsultancy blog posts are invaluable.
Only 10 things this week, but I think you'll agree the quality is high. In the space of mere seconds I laughed, cried and composed a dead march for our mutual friend, culture.
Thank you to each and every one of you.
Econsultancy recently surveyed 700 of its users and included questions focusing on current business challenges and digital transformation.
Only 11% failed to regard digital transformation as a challenge, with 33% describing it as a huge challenge. Respondents identified with a number of specific challenges from managing talent, to board room buy-in, to cross-function alignment.
So what's to be done? Ashley Friedlein, Econsultancy CEO, has authored a presentation intended to cut through the business speak and define digital transformation and how to get there.
You can find the presentation on our digital transformation page, but here's the digested read...
This morning I was on London’s Regent Street, so I thought I’d promenade up and down (from Oxford Circus, South to Piccadilly Circus) and check which of the mega brands here acknowledge their digital presence in window displays.
That's just the shop window, I didn't go into the store (incidently, West End stores have been slow to adopt in-store tech). In this instance I just wanted to see who pointed online from their front of store merchandising.
I was quite surprised. Some were good, and some were simple and clear. Others were token, and plenty didn’t mention online at all.