David Moth

This week's finest digital marketing infographic

It’s that time again when we present the finest digital marketing infographic we’ve seen this week and I’m pleased to say that this time round the winner is a friend of mine.

This infographic was created by our very own Matt Owen to summarise some of the findings from the new Econsultancy/Adobe Quarterly Digital Intelligence Briefing titled ‘From Content Management to Customer Experience Management’.

The report, based on a global survey of more than 1,000 respondents, is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience.

by David Moth 17 May 2013 11:46am 1 comment

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include ecommerce in the Middle East, multiscreening, online spending in China, email marketing, mobile in emerging markets and digital budgets in APAC.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 17 May 2013 10:52am 2 comments

How BMW uses Facebook, Twitter, Pinterest and Google+

Over the past few months I've been looking at how different global brands make use of the main social networks, but so far I've neglected the auto industry.

I've rectified that this week by turning the spotlight on BMW, which as it turns out has a surprisingly strong Facebook presence.

This post follows on from similar articles focusing on brands such as Coca-Cola, Nike, Red Bull, Microsoft and Ikea.

And without further ado, here's a quick look at how BMW uses Facebook, Twitter, Pinterest and Google+...

by David Moth 16 May 2013 11:15am 2 comments

Apps, HTML5 and m-commerce among key mobile challenges facing businesses: report

The consumer shift to using mobile devices has been one of the most important trends for businesses to get to grips with in recent years and it proved to be a popular topic at Econsultancy’s Digital Cream London event.

The key themes and findings from the roundtable discussions have been published today in our free-to-access Mobile Experience Trends Briefing, sponsored by IBM Tealeaf.

Alongside details of the trends that emerged from the event, the briefing includes best practice tips, case studies and market data.

A separate report highlighted the scale of the challenge facing businesses, as despite the massive growth in mobile traffic almost half (45%) of companies still don’t have a mobile-optimised site or app.

by David Moth 15 May 2013 12:10pm 1 comment

How ecommerce site Firebox made the move to responsive design

Gifts and gadgets e-tailer Firebox recently underwent a major site redesign as it joined the steady trickle of ecommerce players that have adopted responsive design.

Responsive design is generally seen as the best way of delivering a consistent user experience as the size and usability of internet enabled devices becomes ever more diverse, yet it’s notable that smaller retailers have been much quicker to embrace the technology than big name brands.

So to find out more about why Firebox went responsive and the processes involved in making the move, I spoke to creative director Aaron Buckley...

by David Moth 15 May 2013 11:04am 6 comments

Six basic tips for improving homepage product banners

Providing tailored product recommendations is a proven way of boosting online sales, with two-thirds of companies (66%) stating that personalisation improves both customer experience and business performance.

Speaking at a Screen Pages ecommerce event recently, Emailvision personalisation director Neil Hamilton ran through some best practice tips for how to create effective homepage product recommendation banners.

The effectiveness of these blocks can be improved using personalisation, whereby the products shown are specifically tailored to the customer based on their past on-site behaviour.

Our new Realities of Personalisation Report, published in association with Monetate, found that just 30% of businesses currently personalise their websites based on a visitor’s previous behaviour, so a majority of businesses are yet to implement the technology.

by David Moth 15 May 2013 13:09pm 0 comments

Just 14% of businesses say their CMS gives a complete view of engagement across channels

Two of the major digital trends of 2013 have been content and inbound marketing, both of which rely to an extent on having an effective content management system (CMS).

New research from Econsultancy and Adobe shows that although organisations are very aware that their ability to implement an effective content strategy is tied to the integration of their CMS with the other technologies, the promise of the technology far outstrips their current reality.

The data shows that 94% of businesses believe that it’s “quite” or “very important” to tie content management together with the ability to measure its performance on site (i.e. web / mobile analytics).

Digital asset management (91%) and personalisation (88%) are also seen as key areas that need to be integrated with the business’ CMS.

by David Moth 14 May 2013 14:07pm 0 comments

Bricks-and-mortar stores are failing to take advantage of mobile search

Mobile search has grown massively in the past few years and is predicted to overtake desktop search by 2014.

Furthermore, according to Google 40% of mobile search has local intent and 55% of mobile search conversions happen within an hour, so there is a huge opportunity for local businesses to take advantage of this new consumer behaviour.

However we’ve previously seen evidence to suggest that although businesses are aware of the opportunity in paid search, they’re failing to properly optimise their campaigns.

Last year I looked at three valuable keywords (mortgages, insurance and loans) and found that only six out of the 15 paid search results linked to mobile sites.

by David Moth 14 May 2013 12:11pm 0 comments

Seven tips to help create awesome Vines

Video sharing app Vine turned 100 days old last week and according to new research it has proved to be quite the success.

Data from Unruly shows that five Vine clips are shared every second on Twitter and branded Vines are four times more likely to be shared than branded online videos.

It’s also interesting to note that weekends are the most popular time to share Vines and in most cases they are more popular than all the previous weekdays combined.

We’ve previously looked at fashion brands and football teams that have begun using Vine, as well as highlighting both good and bad uses of the platform.

by David Moth 14 May 2013 10:26am 0 comments

More than half of businesses achieve 10% of sales through email marketing

In the fast moving world of digital marketing the value of email for driving sales is occasionally overlooked as shiny new technologies emerge and distract our attention from what actually works in terms of bringing in revenue.

However the new Econsultancy/Adestra Email Marketing Census again highlights the importance of email as a sales channel, as just over half (55%) of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 18% of respondents stating that email accounted for over 30%.

The Email Marketing Census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

by David Moth 13 May 2013 12:24pm 1 comment