David Moth

Tesco Wines and The Sunday Times top alcohol website usability study

Tesco Wines and The Sunday Times Wine Club have come joint top in a study looking at the usability of alcohol websites.

The Qubit benchmark looks at the onsite effectiveness of the UK’s most popular alcohol retailers: The Whisky Shop, The Wine Society, Beermerchants.com, The Drink Shop, Slurp, Tesco Wines and The Sunday Times Wine Club.

Using more than 80 best practice criteria it divides the customer journey into three main stages to identify which delivers the best overall user experience.

by David Moth 03 June 2013 11:24am 0 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include mobile payments, social media use in Australia, online adspend in Europe, multiscreening and Facebook ads.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 31 May 2013 11:42am 1 comment

This week's finest digital marketing infographic

This week’s finest digital marketing infographic comes from Wishpond with this effort looking at the state of social media marketing.

It gives a run through of various useful stats on social media usage and lead generation.

For example, did you know that 52% of marketers have found a customer through Facebook, 43% through LinkedIn, and 36% through Twitter?

Furthermore, roughly 46% of online consumers count on social media when making a purchase.

by David Moth 31 May 2013 12:14pm 4 comments

11 things I've learned from writing 1,000 blog posts

I’ve now been at Econsultancy for more than 18 months and in that time I’ve written more than 1,000 blog posts.

When I first started my background was in journalism and research, so I had relatively little knowledge of digital marketing and ecommerce.

Therefore I thought it might be interesting to look back on a few things I’ve learned from working for an online publisher.

I might be wrong of course, but as you’ve clicked on it you may as well read my 11 tips for getting along in blogging...

by David Moth 31 May 2013 09:54am 17 comments

Just 13% of people are happy to store credit card details on smartphones

Only 13% of consumers would be happy to store their credit card details on their smartphone, according to a new survey from The Logic Group.

The report again highlights the consumer mistrust of mobile technology, as only 30% of consumers trust major retailers to keep their personal information safe.

This is potentially a huge problem for online retailers as offering to store card details is seen as a way of improving the mobile checkout process and encouraging repeat purchases.

Furthermore, only a third of consumers said that they would be happy for their mobile to house their loyalty cards.

by David Moth 30 May 2013 11:25am 1 comment

Seven tips for designing an effective ecommerce call-to-action

In ecommerce much of the focus is on the best ways to attract traffic and visitors, meaning that tactics for conversion rate optimisation are often neglected.

In fact our new Adobe Digital Marketing Optimisation Survey found that a majority of companies (53%) spend less than 5% of their total marketing budgets on optimisation activities, despite the fact that a small uplift in conversion rates can translate into thousands of dollars of extra revenue.

One relatively easy way of improving conversions is by making sure you have the best possible call-to-action (CTA).

There’s no exact formula for the perfect ecommerce CTA, but there are some aspects that web designers should focus on tweaking and testing to make sure they’re maximising their conversion rate.

by David Moth 30 May 2013 10:19am 13 comments

10 major brands with dreadful Google+ pages

Google+ is an interesting conundrum as many people feel obliged to use it in the face of any logic and just because “it’s Google”.

We’re all sitting around expecting that one day Google will unveil its true purpose and all the effort will have been worthwhile, but at the moment I feel that blind optimism is one of the only things keeping it going.

Admittedly the latest updates have improved the usability somewhat and Hangouts are certainly an interesting feature, but in the face of the sheer amount of time spent on Facebook and Twitter’s increasingly important role as a news platform it does seem that G+ is floundering while trying to work out what purpose it actually serves.

Normal users don’t need to fret about this problem and can wait for Google to lure them in with a killer new feature, however for brands it raises a bit of a dilemma.

by David Moth 29 May 2013 14:59pm 8 comments

How Sony uses Facebook, Twitter, Pinterest and Google+

For the latest in our posts looking at how major consumer brands make use of social media I’ve decided to take a look at Sony.

The company’s official blurb states that it “participates in social media to listen, learn and share stories of the passionate people who help bring Sony to life.”

The aim is then to learn from the conversations to create better products and services.

But does the company achieve this lofty goal? To find out, here’s a look at how Sony uses Facebook, Twitter, Pinterest and Google+.

This follows on from similar posts looking at Microsoft, Nike, Starbucks, ASOS and The Rolling Stones...

by David Moth 29 May 2013 12:11pm 5 comments

Eight brilliant mobile product pages

There is no exact template for designing mobile product pages as the small screen size means its up to each retailer to work out which features are most important for their customers.

On an ecommerce site you can afford to squeeze in almost any feature you want but on a smartphone you need to be more selective.

Even so there are a number of tools and functions that nearly all mobile sites should include, mainly because users expect to see them so leaving them out will damage the UX.

So with this in mind, here are eight examples of great mobile commerce product pages. All of them have flaws but also have features that are worth considering for your own mobile site.

by David Moth 28 May 2013 15:27pm 4 comments

Six design tips for making your website senior friendly

As the internet has become an integral part of modern life the stereotype that older generations tend to avoid using the web has become less and less relevant.

However a new study shows that senior citizens still find websites difficult to use and have a significantly lower success rate when it comes to completing tasks online.

The Nielsen Norman Group ran a series of usability tests on 29 websites among 31 people aged older than 65. The results were then compared to control group of 20 users aged 21-55.

It found that among senior web users the success rate for completing tasks was 55.3% compared to 74.5% among the younger age group.

by David Moth 28 May 2013 13:13pm 13 comments