Once again, here are six of the finest infographics we've seen this week.
Topics include tablet e-commerce, how restaurants make use of mobile apps, a look at social engagement as a metric and data on the importance of hotel reviews.
UK advertisers are responding to the consumer shift towards mobile and tablets by investing in mobile search.
Data from Marin Software’s Online Advertising Q2 2012 report show that mobile devices accounted for 13% of search spend in June 2012, yet took a 20% share of clicks.
This tallies with data from IgnitionOne which shows that mobile search made up 14% of total search advertising spend in Q2, up slightly from 12.3% in Q1.
Similarly, Q1 stats reported by Adobe show that mobile now accounts for 8% of US search spend compared to 11% in the UK.
Nothing is more frustrating for e-commerce sites than seeing hundreds of customers abandon their basket for no apparent reason.
All the hard work has gone into improving search rankings, driving engagement through social and working out the best PPC strategy, only for potential customers to lose interest once they arrive on-site.
To combat abandonment, one of the key areas that retailers need to focus on is the product page. These need to include a huge amount of product information without appearing too cluttered.
Lingerie retailer Bravissimo was one such company. Using QuBit analytics, it found that 29% of people were exiting the site on product pages, and as many as 30% of users were not navigating below the fold. This meant customers were not seeing the cross-sell or matching items.
With this in mind, here are some best practice tips for product pages...
There are now more than 100m smartphone owners in the US according to comScore, which accounts for one in every three Americans.
Almost half (48%) of those smartphones use Android, so it’s important that retailers are able to offer a mobile checkout that caters to this market.
Above all else mobile shoppers want simplicity and speed, so checkout processes need to be a frictionless as possible.
I recently reviewed the top UK retailers’ mobile checkouts and found that in general most adhered to best practice, but how do the top 10 US retailers stack up?
Working out where your sales are coming from is a vital part of e-commerce, as understanding attribution allows you to effectively manage your marketing budgets.
The value of each touch point varies hugely between different industries, and even between competing brands.
A new report from IgnitionOne, due to be released next week, looks at the conversion paths and latency (the amount of time between the first exposure and when the conversion occurred) for the travel industry.
Digital is extremely important for the travel industry, as data included in the Econsultancy/Foviance Multichannel Customer Experience Report shows that three quarters of travel research takes place online.
IgnitionOne’s report found that paid search is the key driver for getting customers to spend more money. Outside of organic search, it drives a 71% higher average order value (AOV) than any other single channel.
New research shows that retailers can no longer afford to silo their online and offline stores as digital consumers expect a seamless integration across all retail channels, including social and mobile.
Almost two-thirds of digital shoppers (60%) surveyed by Capgemini said they expect the convergence of retail channels to be the norm by 2014.
This is clearly not the case at present, as half of shoppers said that most retailers currently are not consistent in the way they present themselves across channels.
The Digital Shopper Relevancy report, which surveyed 16,000 digital shoppers across 16 markets, found that 73% of respondents expect online prices to be lower than those in physical stores.
Pinterest is essentially a site where users endorse and recommend images or products they have found, and also where they go to look for inspiration.
For this reason, it’s well suited to fashion, beauty, interior design and weddings, and some 90% of its 12m strong user base is female.
It also means that there is plenty of referral traffic to be had, and brands and businesses are now waking up to the potential of Pinterest for extending their online communities and driving conversions.
We’ve previously highlighted 11 ways that brands can make use of Pinterest and looked at how the top US and UK retailers use Pinterest.
As online shoppers we like to think our purchases are based on rational decisions rather than manipulative sales techniques.
But in reality, we are quite likely to be swayed by simple graphics that highlight a product as ‘new’ or as a ‘bestseller.’
This infographic created by Monetate suggests that product badges can actually improve conversion rates by as much as 55%, so it’s clearly a sales method that can’t be ignored.
Online video has grown massively in the past two years to the point where it is no longer a ‘nice to have’ and is instead a vital part of many brands’ marketing strategies.
Statistics included in our new Online Video Best Practice Guide show that more than 200m people in the EU7 (UK, France, Germany, Spain, Italy, Russia and Turkey) watch an average of 20 hours each of online video every month.
And as people are becoming more comfortable watching video online, the power of video advertising is also growing.
To help brands take advantage of this opportunity, social web video platform Ebuzzing has put together seven tips for maximising engagement with premium video advertising...
The hullaballoo over Facebook timeline quickly died down when the IPO was announced, although grumbles about the usability of the new design continue to rumble on.
Facebook’s redesigned brand pages allow companies more control over which content gets priority, while timeline gives brands the opportunity to show off their illustrious history by uploading old photos and images.
While most brands are now using timeline to post regular content, it is more difficult to find examples of companies that have taken the time to fill in details of former glories.
With this in mind, I tried to find 10 examples of retailers that have taken the time to create great Facebook timelines.