Social commerce is going to be big in 2012 – or at least that’s what everyone keeps saying.
So why aren’t we all doing our clothes shopping on Facebook and tweeting pictures of all our latest purchases?
Holiday park operator Park Resorts has revealed that its new ‘Share & Earn’ social media promotion has delivered an average of five leads per one share.
The programme allows customers to earn holiday discounts, free weekend and week-long breaks if they share the links through Facebook, Twitter or via a blog post.
Alcohol brands will soon be able to protect themselves from being seen to market to underage drinkers on Twitter using a new tool from social media management company Vitrue.
For the ‘Twitter Gate’ to work, brands simply have to make their Twitter feed private. Then, when a user then tries to follow them, they are sent a direct message with a link to an external site where they are asked to verify their date of birth.
Until now, there has no real way (other than putting something in the Twitter biography) from preventing underage users from interacting with drinks brands.
TV viewing via tablets is predicted to increase to just over three hours per month by 2014, according to a new report from Juniper Research.
The increase is attributed to growing user satisfaction and the availability of a wider range of content.
The report, ‘Mobile TV; Applications, Devices and Opportunities 2012-2016’, states that the increase will be most apparent in North America because of the existing popularity of services like Netflix and Hulu.
Mobile payment app Simply Tap saw a 40% increase in registrations following a poster campaign that offered the chance to buy a Thorntons Easter egg for just 1p.
To access the offer users could either type in a code word, scan a QR code or use the app’s image recognition (IR) technology.
Mobile Money Network (MMN) corporate development director Matthew Smith said that the company, which built the app, quickly ran out of the promotional eggs due to high demand.
Social TV app zeebox is adding as many as 15,000 new users every hour following the launch of a new TV ad campaign over the weekend.
The 30 second ad slots, which portray zeebox as TV’s new sidekick, debuted during Sky’s Premiership coverage before being rolled out across its primetime channels.
BBC iPlayer gets four times more traffic through the iPad that connected TVs, despite the penetration of connected devices being twice as high.
Speaking at the Digital Television Group summit last week, BBC iPlayer general manager Daniel Danker said that consumers were put off using connected TVs as the devices are too complicated.
The first six winners of TradeDoubler’s affiliate marketing business incubator scheme have been announced, with each startup securing business resources, rent-free office space and mentoring for a year.
Launched in December, the ‘Zoo Project’ will eventually pick 20 affiliate startups to benefit from more than £1m worth of business resources and advice at TradeDoubler’s headquarters in Victoria, London.
Domino’s Pizza is aiming to boost its lunchtime orders with a Twitter campaign that lowers the price of a Pepperoni Passion pizza each time some tweets the hashtag #letsdolunch.
The ‘Tweets For Treats’ campaign runs from 9am to 11am today and followers can the buy the cheaper pizza between midday and 3pm.
Each tweet will knock a minimum of 0.01p off the price, with the current cost displayed on Domino’s Facebook page.
Much has been written over the past few days about the updates to Facebook's brand pages, and how to utilise the timeline to showcase a company’s history.
Obviously the brands best placed to make the most of this are those with a history worth shouting about, which is why Manchester United has been highlighted as a good example of early best practice.