David Moth

Buddy Media acquires Facebook Ads partner Brighter Option

Social enterprise software company Buddy Media has acquired Brighter Option in a move that extends the company’s services to include paid Facebook ads.

London-based Brighter Option is a Facebook Ads API partner that provides social ad management software.

by David Moth 27 February 2012 13:58pm 0 comments

Adobe unveils new video ad software

Adobe has launched a new web-based video technology platform that allows marketers to create and edit live video clips for use in online advertising almost instantaneously.

The Primetime Highlights software, which was launched today at Mobile World Congress, means that marketers could create an ad featuring video content from a live event that is still ongoing.

It integrates with the Adobe Auditude ad platform, which delivers behaviourally targeted video ads, to create a single workflow for creating and monetising live video clips in real time.

by David Moth 27 February 2012 13:30pm 0 comments

Bing and Yahoo's 'Search Alliance': the experts' view

Yahoo has started the process of merging its UK search marketing accounts and search traffic into Microsoft's adCenter, so all search results and ads will now be delivered by Bing.

The migration, which is due for completion at the end of April, means the ad platform will now account for around 6% of UK search traffic.

by David Moth 27 February 2012 12:48pm 2 comments

New report examines how affiliates can achieve valid incremental sales

A new report by Affiliate Window and buy.at examines how affiliate promotions can complement an advertiser’s online marketing strategy to deliver incremental sales.

Affiliate Window client strategist Owen Hewitson points out that advertisers commonly question the extent to which the sales achieved through the affiliate channel are incremental.

by David Moth 27 February 2012 09:57am 0 comments

Only 10% of top 100 online brands have tablet-optimised website

Only 10% of the brands in IMRG/Hitwise's list of top 100 online retailers has built a website specifically for tablet browsing, according to analysis by mobile marketing agency Somo.

The research also shows that while just over a quarter (26%) have an iPad app, less than 20% have created Android tablet apps.

by David Moth 24 February 2012 13:35pm 3 comments

Qype weeds out thousands of fake reviews

Qype has announced that it cut more than 2,000 fake reviews last month as it seeks to clean up its listings.

It said that around 3% of new reviews have been deleted since it declared war on unethical listings last year.

by David Moth 24 February 2012 12:49pm 13 comments

Q&A: eBay's Olivier Ropars on m-commerce

If you were to think of the five companies that are making the most of m-commerce, eBay would certainly be near the top of that list.

The auction site was on track to generate $5bn of revenue through its mobile platform in 2011, and is constantly seeking to innovate through its range of apps. Today it announced that its barcode scanning app, RedLaser, has been downloaded more than 2m times in the UK.

But what does the future hold, and how does eBay plan to grow its m-commerce revenues in 2012?

To find out we talked to eBay's senior director of mobile commerce in Europe, Olivier Ropars.

by David Moth 24 February 2012 12:02pm 4 comments

3 things you should know about mobile advertising: infographic

With Mobile World Congress just days away, Smart AdServer has published an infographic that reviews the three things you should learn from mobile advertising in 2011 - with a view to using them in 2012.

It shows that 50% of mobile traffic occurs after 5pm, and that CTR increases by 23 times the average if you use rich media ad units.

by David Moth 24 February 2012 10:06am 8 comments

Nike+ extends digital footwear range in time for the Olympics

Nike has announced a new range of digitally-enabled footwear that uses interactive mobile applications to track and measure the wearer’s movement.

This extends the existing Nike+ product line, which has to date created a community of over 6m users.

by David Moth 23 February 2012 12:19pm 1 comment

Walmart remains world's most valuable brand, but e-tailers show biggest growth

Interbrand has released its list of the world’s most valuable retail brands and, in the US at least, e-tailers are among the companies showing the biggest annual growth.

The Best Retail Brands 2012 report shows that Walmart remains far and away the strongest brand in the US with a value of $139.1bn, followed by Target with a brand value of $23.4bn.

by David Moth 23 February 2012 10:54am 0 comments