I've rounded up some of the most interesting digital marketing stats I've seen this week.
Stats include the mobile user experience, young people on Facebook, Sony's Pinterest strategy and Android's domination of Europe...
Once again we compile the most senior, surprising and influential job moves in the UK.
This time we cover new hires for eBay, Dare, Nando’s, Grey London and Manning Gottlieb OMD.
Here's a round up of some of the best infographics we've seen this week.
We have infographics on how people share entertainment, big data, the workings of a Google search and, in honour of the NBA Finals, a look at which teams are performing best on social media.
More than 40% of internet users refuse to accept cookies if asked to opt in when visiting a website, according to new data from QuBit.
Since the new EU e-Privacy Directive came into force a few weeks ago, notification appears to be the most common method of complying with the law.
As the name suggests, Econsultancy’s Future of Digital Marketing conference is about looking ahead to emerging trends and technologies.
In a talk about changes to interactive experiences, Foolproof founding partner Tom Wood looked at four technologies that are becoming more common in marketing campaigns, and whether they are likely to be around in the long term.
It’s apparent to everyone in digital marketing that all businesses need a mobile strategy, yet a number of brands are still dragging their feet.
In a talk at Econsultancy’s Future of Digital Marketing event, addictive founder Simon Andrews looked at where brands should be focusing their mobile efforts this year.
Noting that 80% of brands still don’t have a mobile optimised site, Andrews said that the opportunity was now too big to ignore. "You are losing money by not doing it properly now – if you’re not doing it then someone else is”.
He said that on average 18% of the population in a given market uses 3G, and predicted that within the next eight years nearly all consumer behaviour would be driven by mobile.
The key areas that need to be mobile optimised are:
QR codes still have the ability to divide opinion, and finding stats on successful trial is difficult.
But judging by the number we see on billboards and in magazines, marketers are convinced that consumers want to use the technology.
NeoMedia has been involved in the mobile barcode industry since the mid 1990s, and its NeoReader app is installed on over 20m devices worldwide.
To find out more about how marketers can make best use of QR codes, I spoke to CEO Laura Marriott.
An effective multichannel strategy is the Holy Grail for retailers, yet the technology currently available only allows us to join up part of the customer journey.
At a talk at Econsultancy’s Future Of Digital Marketing event yesterday, House of Fraser E-commerce director Andy Harding laid out his predictions for how multichannel marketing will develop in the next few years.
The retailer was relatively late to e-commerce, launching its first transactional site in 2007 followed by its first mobile site in 2011.
The desktop site was then rebranded in July 2011, with online sales now accounting for more than 10% of total revenue.
Pinterest has come from nowhere to become one of the biggest social networks in the US, though its popularity in the UK has so far failed to live up to the hype.
Even so, brands can't afford to ignore it, as anecdotal evidence suggests that Pinterest drives more sales than Facebook.
We've previously looked at some ways to use Pinterest as a brand, and the A-Z of Pinteresting brands, and here are six more brands that are experimenting in interesting ways with the social network.
They aren't necessarily those with the most followers, but are good examples of brands using Pinterest to try and engage with their consumers.
And I also included two that need to put in a bit more effort...
Econsultancy recently launched a new Graduate Bootcamp in association with Inspiring Interns, offering people the chance to gain valuable experience in e-commerce and digital marketing.
The week-long programme, which is supported by former Home Secretary Jacqui Smith, aims to deliver core digital skills and practical application alongside employability training and career coaching.
Programme graduates will be offered the opportunity to take a three-month internship in a digitally focused role to put their newly acquired digital knowledge into practice.
Tag management provider TagMan has offered internships to a number graduates through Inspiring Interns, so I spoke to CFO Darren Quigg to find out how the company benefits from the scheme.