Marketplaces such as eBay and Amazon are an important sales tool for online businesses.
Due to the huge volume of traffic and search queries handled by Amazon it offers sellers access to a hugely valuable shop window, and the marketplace is equally important to Amazon itself.
Globally the online giant is growing by 42%, with the marketplace driving a large part of that.
PayPal has announced that its UK customers will now be able to use their smartphones to pay for goods on the high street.
The PayPal inStore app can be used at stores owned by the Aurora Fashions group, which include Coast, Oasis, Warehouse and Karen Millen.
Available on Android and iOS, the app gives PayPal a huge head start on its rivals in the mobile payment industry.
As previously reported, NFC is the technology that most people assume will eventually become the standard for mobile payments and Visa is planning a limited trial during the London Olympics.
Majestic Wines launched its new mobile website earlier this month.
As we reported at the time, the site is well designed and easy to navigate although the checkout process could be improved.
And the early signs are good, within the first two weeks of launch mobile traffic had increased by 15% and visits to the store finder pages were up 60%.
Majestic enlisted Usablenet to create a mobile optimised site after traffic from tablets quadrupled and smartphone visits doubled during 2011.
Coffee, drugs and brand names are key to creating an eye-catching infographic, according to research from bestinfographic.co.uk.
It also found that a bright colour scheme, quality design and grabbing copy are also important factors for driving high traffic numbers.
The experiment was setup up in January by 10 Yetis and aSocialMediaAgency to investigate what subjects and design features are key for creating a successful infographic.
Since then more than 245,500 people have visited more than 200 infographics hosted on the site.
The top five most popular focus on technology, drugs and geeks, but the most popular theme was coffee.
Facebook’s Ad Boost programme goes live today, offering small businesses in the UK the chance to sign up for £20 of free ad credit.
It is one of three new schemes aimed at encouraging SMEs to use Facebook’s ad platform, including a new business guide and workshops with the British Chamber of Commerce (BCC).
COO Sheryl Sandberg first announced the Ad Boost programme in January.
Food and drink brand Innocent has claimed top spot in a list of the top 100 social brands.
Starbucks and telecoms provider giff gaff came second and third respectively, with Cancer Research, the British Red Cross and Met Office also present in the top ten.
Interestingly, charities and non-profits actually account for more than 25% of the brands on the list.
Headstream and Brandwatch's Social Brands 100 report measured the social performance of more than 300 different crowdsourced brands. The report defines a social brand as one that has adopted win-win relationships, active listening and appropriate social behaviour.
As the smartphone penetration rate creeps above 50% in the UK, a mobile-optimised site is now a necessity for retailers.
A majority of major brands now have a mobile offering, but often they make simple design mistakes that put customers off making a purchase.
The checkout process on mobile can be a major barrier to purchase, and many mobile sites could improve on this.
To find out which retailers are doing most to optimise mobile checkouts, I evaluated the top 20 online retailers’ checkouts using an Android smartphone.
Many of the fundamental rules for e-commerce web design are fairly straightforward, yet it's still fairly common to see businesses making basic errors.
While design faults often appear to be negligible, they can have a huge impact on conversion rates and profitability.
QuBit, which was established in 2010 by four ex-Googlers, offers a range of customer analytics and tag management products can help identify and iron out these mistakes.
Managing director Graham Cooke used to work on Google Analytics, so I spoke to him to find out the common mistakes websites still make that impact their conversion rates and if there is any way around Google's encrypted search data.
Once again we compile the most senior, surprising and influential job moves in the UK.
This time we cover new hires for RAC and ITV Creative, a loss at Ogilvy & Mather and promotions at Yahoo and Tata Global Beverages.
While digital media has given businesses numerous channels to engage with their customers, only 16% of companies currently use that data to form a single customer view (SCV).
Creating a SCV gives businesses the ability to track customers and their communications and purchase behaviour across channels.
A survey by Experian found that while 72% of businesses recognise the benefits of using data to offer customers a joined-up multichannel experience, 84% aren’t able to use the data effectively.
More than two-thirds (70%) believe that a SCV would lead to cost savings, with 20% claiming it would help to reduce their bad debt.