David Moth
Amazon is now the UK’s number one entertainment retailer in terms of market share, according to new figures from Kantar Worldpanel.
The company took 22.4% of the market for videos, games and music in the 12 weeks ending December 26 2011, while HMV had a 17.5% share.
Read more...
by David Moth
07 February 2012 16:30pm
1 comment
Blackberry’s App World generates 43% more daily downloads per app than Apple’s App Store, according to RIM’s VP for developer relations Alec Saunders.
During his speech at Blackberry DevCon Europe today, Saunders also stated that App World has more paid downloads than the Android Market and clocks up 6m daily downloads, which equates to 30 apps per Blackberry user each year.
Overall, App World is second only to iOS in terms of profitability, generating 40% more revenue for developers than the Android Market.
Read more...
by David Moth
07 February 2012 13:50pm
3 comments
Groupon’s scramble to bring in fresh talent (and technology) has taken yet another step forward with the acquisition of personalised shopping startup Adku.
The newly acquired company personalises the shopping experience for those visiting e-commerce sites, and was picked up for a price reported to be more than $10m.
Read more...
by David Moth
07 February 2012 12:33pm
1 comment
Amazon is said to be opening a trial brick-and-mortar store in Seattle to see if a chain of shops could be profitable.
Though this might seem like a step backwards for Amazon, the need to give its tablets and e-readers a physical shop window seems to be the main motivation.
Read more...
by David Moth
07 February 2012 10:25am
2 comments
Google has released data from Sunday evening which reveals that 41% of searches relating to Super Bowl ads made during the game came from mobile devices.
A post on the company's blog states that this is up from 25% for the same time period on the day before.
Read more...
by David Moth
06 February 2012 16:36pm
0 comments
Cadbury has again turned to social media to launch a new product called Bitsa Wispa.
Last week the chocolate brand ran a competition to find its ultimate Wispa fan, and the winner was invited to announce the launch on Facebook.
In January Cadbury launched a new Dairy Milk Bubbly bar on Google+ for the first time before also revealing the new product on Facebook and Twitter.
The Wispa bar was discontinued in 2003 as part of a relaunch of the Dairy Milk brand but was brought back in 2007 following a Facebook campaign.
Read more...
by David Moth
06 February 2012 13:08pm
0 comments
The Olympics will help drive a 4.2% increase in UK adspend in 2012 compared to 2011, according to Warc’s International Ad Forecast.
It also predicts that most major advertising markets will see revenues rise, led by fast-growing economies such as China, India and Russia.
Read more...
by David Moth
06 February 2012 11:59am
0 comments
Ford has launched a new tool that allows its US franchises to show real time vehicle inventory information through their own social media profiles.
FordDirect DealerConnection Vehicle Showroom (VSR) integrates with Facebook pages, YouTube channels or blogs to allow customers to browse new and used car information without clicking out of their original destination.
Read more...
by David Moth
06 February 2012 10:34am
0 comments
Procter & Gamble (P&G) is to lay off 1,600 staff as part of a cost cutting exercise that will also include a re-evaluation of the company’s $10bn ad budget.
It comes as P&G chairman Robert McDonald revealed to analysts that the company had somewhat belatedly recognised the cost efficiency of digital marketing.
Read more...
by David Moth
03 February 2012 16:27pm
1 comment
Google has been fined £415,000 by a French court for offering Google Maps to businesses as a free service.
Bottin Cartographes successfully sued for the damages after claiming Google was abusing its dominant position and stifling competition against companies that charged for the service.
Read more...
by David Moth
03 February 2012 14:37pm
0 comments
