As social media adoption continues to grow, many marketers find
themselves struggling to track down and engage the right audience, which
could explain why sharing site Stumbleupon has seen such rapid growth
in its advertising platform since launching in March.
Over the last year we’ve seen some great innovations across the board in
social media, changing the way we interact with brands online and
streamlining campaign rollouts.
As trends and ideas rise and fall at an ever
quickening pace, we often find ourselves running to get on board the
next big thing. Signing up for new platforms and services, or utilising
ever more arcane sets of metrics to track campaigns.
Here are six quick tips and tactics that can help you get ahead...
While we often debate how effectively we can track ROI online, it’s
occasionally worth stepping back and remembering that the ability to
track transactions and engagement points online is actually a
In the offline domain the ability to effectively track ads and effectiveness can
be severely limited. How do you know if your billboard campaign is
Here’s a few ways to track what customers are up to
when they’re off the grid.
Not too long ago, another celebrity decided to join Twitter. Nothing
unusual there. That celeb’s name was Kanye West, and what is
interesting is his unique approach to Twitter.
Instead of the usual celebrity tactic of following showbiz pals and huge
brands, Kanye decided that the Twitterer he was most interested
in was Steven Holmes. Kanye followed him, and only him.
You might not
have heard of Steven, and it’s not that surprising. If you have heard of
him, then I’m assuming it’s because you’re in one of his classes in
Coventry, since Steven is an unassuming student with no particular claim to
fame or knowledge of Kanye West.
While conventional thinking tells us that tech geeks and early adopters
tend to have a Y chromosome, research shows that women are increasingly
the most prolific users of hardware and networks, spending more time
online and engaging more often and more meaningfully.
With the launch of the Glamour Magazine app, Conde Nast is taking steps to engage this important market more directly.
Facebook’s ubiquity and Twitter’s ease of use have long made them
favourites for businesses entering the social media space for the first
With increased resources being assigned to social media teams however,
it can be difficult to stand out in the crowd.
Short-form blogging site Tumblr believes it offers a solution however, and is currently working to increase its mainstream recognition,
actively courting newspapers, magazines and other traditional media
This week on Start Me Up we talk to Danny Wong of Blank Label.
Blank Label offers an online co-creation service that allows customers to design and customise dress shirts to specific requirements, providing inexpensive bespoke tailoring.
Since their first faltering online steps back in 1995, Amazon have often been at odds with prevailing web trends, and with their latest earnings report showing a fall-off in profits recently, many stockholders are considering selling up and moving on.
However, buried in the same report is an important figure that hints that the company may simply be ahead of the curve, becoming the first group to turnover more than $1bn solely through mobile channels.
Building a mobile app may be all the rage right now, but it's still a
potential marketing misfire. You should always take time to consider
exactly why you are investing in an app and how useful it will be for
Is your business best represented through a branded
social media, games, digital brochures or another service entirely?
said, the continuing growth in mobile commerce and mobile use in general
means that a well considered app can be a valuable addition to your
marketing arsenal, connecting you directly with customers who will
increasingly engage while on the move.
One of the main goals of multichannel is to provide great customer service at all
levels. Correctly implemented CRM will enhance your business and
reputation, but in order to implement effective new ways of interacting with your customers across multiple
channels you may be looking at a complete organisational shift, in effect moving from
provider to service.
A strategic business change at this level isn’t
always easy, but there are ways to minimize the stress and align your
company philosophy so that you can really deliver for your customer.