Ryan Sommer

Ryan Sommer is a web veteran and recovering expat working in the tech industry with an emphasis on social media, content marketing and SEO. Having worked as a products intern at Wired magazine, and subsequently in specialized fields of the communications industry, he has developed expertise in both hardware and software-related tech, music, media and more.

Specialties: Branding, identity, community building, community relations, market research, social media relations, user acquisition, web browsers, mobile, desktop software, social networking, web standards, open source, identity/OpenID, design, music, gadgets, blogging, SEO, content marketing

During the Integrated Marketing Week talk 'Marketing 3.0' Paul Price, Creative Realities’ CEO, discussed the near and new technologies making big differences to the consumer experience with brands, particularly in retail.

Since Price has worked with the likes of Macy’s, Novartis, L’Oreal and Wells Fargo, tune into what he has to say now about the store of the future tomorrow!

by Ryan Sommer 17 June 2013 16:50pm 7 comments

Three tips from Google to win on mobile: #IMW13

According to a presentation from Tim Reis, who leads Google’s mobile and social solutions teams in the Americas, 73% of mobile searches trigger additional action.

Read on for tips from Reis on how to make that action count for your marketing efforts in this Integrated Marketing Week takeaway.

by Ryan Sommer 17 June 2013 13:41pm 0 comments

How American Airlines does social: takeaways from #IMW13

American Airlines has made huge strides in social and the new world of mobile commerce after a rebranding earlier this year for this first time in over 46 years.

During a recent talk at Integrated Marketing Week, Jonathan Pierce, Director, Social Media Communications at American Airlines, gave us info on how global social communications played a part for the airline.

by Ryan Sommer 13 June 2013 17:23pm 0 comments

Seth Godin goes 'full cheetah': Day one at #IMW13

Some of the world's best modern digital marketers converged on the Metropolitan Pavilion in New York City yesterday to celebrate and discuss joined-up marketing and what the future holds for our industry at Integrated Marketing Week.

Here is a recap of the running starts provided by Seth Godin and our CEO Ashley Friedlein. The show lasts two more days, so don't forget to follow along with #IMW13

by Ryan Sommer 12 June 2013 16:43pm 0 comments

Start Me Up! A profile of My Currency Transfer

Are you an individual or SME facing steep charges by the banks on international payments?

MyCurrencyTransfer.com is a cheaper and more transparent option where founders do not want you to get short changed by high fees or excessive margins added to the real exchange rate.

High Street banks lookout, My Currency Transfer has a strong product offering on travel money and international payments.

We spoke with Daniel Abrahams, Co-founder of this UK, now Isreal-based startup on their success and what's next.

by Ryan Sommer 11 June 2013 16:01pm 0 comments

Start Me Up! A profile of InstallThisApp

If you are finding your Facebook Page engagement metrics dropping, maybe you aren't giving fans enough to do? Welcome InstallThisApp to the party.

A new startup offering customized Facebook applications for those of us without programming skills.

We spoke with founder Martín Acuña Lledó to find out more.

by Ryan Sommer 10 June 2013 16:08pm 0 comments

Q&A: Dimitri Maex on Sexy Little Numbers and OgilvyOne #IMW13

Dimitri Maex has advised clients like UPS and IBM on data-driven marketing and is author of Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have.

He spoke with us ahead of Integrated Marketing Week about digital transformation, good and bad approaches to integration, and the forefathers of analytical marketing.

by Ryan Sommer 04 June 2013 14:36pm 1 comment

Takeaways from our #IMW13 Hangout: Big Data

We've been enjoying bringing thought and discussion around the key themes of Integrated Marketing Week to our subscribers and blog community early with Google+ Hangouts.

If you missed our recent Hangout on big data, catch up with a quick read on some of the key points here!

by Ryan Sommer 31 May 2013 16:58pm 6 comments

Start Me Up! A profile of Whisbi

Whisbi helps companies such as Movistar, Vodafone, Citibank and American Express increase their online revenues by bringing live video and telephony into the sales cycle.