Big Media | Internet Marketing Blog

'Ad nausea' an online problem too?

Last week, AdAge.com published an article discussing the disgust consumers are developing for the increasing number of ads that are being aired over and over again.

AdAge.com's Brain Steinberg cites an ad that Toyota has flooded the airwaves with that led to the creation of a Facebook group with nearly 9,000 members that is calling for the ad to be killed.

by Drama 2.0 09 December 2008 12:00pm 3 comments

The Web Week in Review

Perhaps I'm simply tiring of the economic news (or becoming immune to it). Increasingly, I find myself being drawn more and more to random news stories unrelated to the flurry of bad news that seems to come on the economic front.

Tis the season to be jolly, right? Here's this week's hodgepodge of news and it's not all bad.

by Drama 2.0 05 December 2008 12:00pm 0 comments

The BBC is still not sure how to link out

The BBC has released the results of its experiment with in-text links, and it seems the corporation is still not sure how to deal with the issue of linking out from its articles.

The BBC Internet Blog reports on the results of the experiment, which used the Apture service to add links to the text of articles. 90% of the feedback received during the two week trial.

by Graham Charlton 04 December 2008 11:21am 7 comments

A case study in 'social media' success

I'm a professed 'social media' skeptic. I believe that much of the hype around social media is unjustified.

I believe anyone arguing that every corporation should be seeking out 'conversations' and becoming 'friends' with customers on social networks largely reflects a misguided and naive marketing philosophy.

by Drama 2.0 02 December 2008 12:00pm 8 comments

The Web Week in Review

In a week that that saw a rally in global stock markets and is seeing some of the best Black Friday deals in recent memory, it seems like the world has been able to recapture some sense of normalcy.

Here's the news that caught my attention this week.

by Drama 2.0 28 November 2008 12:00pm 0 comments

Site comparison: newspapers on mobile

Despite being pretty advanced online, The Guardian's mobile site is well behind the times, and the newspaper has now hired a consultant to improve its mobile strategy.

Guardian mobile edition

The mobile edition doesn't match up to the web version and, with this in mind, I've been taking a closer look at the Guardian's and some other newspaper's mobile sites...

by Graham Charlton 27 November 2008 09:00am 0 comments

Newspapers battle each other for advertisers, could online publishers do the same?

Bloomberg.com published an interesting article last Friday that highlights just how competitive it's getting in the newspaper world as newspapers struggle to not only survive the woes of their industry, but struggle to survive a tough economic environment.

by Drama 2.0 26 November 2008 10:30am 0 comments

The information overload threat and opportunity

According to a study recently released by Yahoo, UK internet users are suffering from information overload.

As reported by the Association of Online Publishers UK, the study, which is entitled "Return on Attention," found that 70% of users "admitted to spending hours sifting through unwanted or irrelevant information."

by Drama 2.0 21 November 2008 08:30am 4 comments