Posts tagged with 'mobile'
Mobile navigation systems have been one of the most profitable purveyors of mobile content, with subscribers paying an average of $5 to $10 for mobile GPS access. But Google announced today that it will be launching a free turn-by-turn mobile navigation system next week. And the news ought to have navigation companies worried about their future.
Google's system will launch next week on Motorola's Droid phone and will eventually roll out to other phones, including the iPhone. Can GPS companies compete with free?
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by Meghan Keane
28 October 2009 19:28pm
3 comments
Mothers of young children are a rapidly growing segment of the smartphone population, and considering how important the demographic is in household purchasing decisions, marketers should take note of how they're using their phones and the mobile space generally.
According to mobile ad network Greystripe, “iPhone moms” (female iPhone owners with young children) use mobile media more than other iPhone users. But from previous studies, we know that moms also don't take to iPhone ads. What's a marketer to do?
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by Meghan Keane
26 October 2009 22:33pm
2 comments
Google’s engineering VP Vic Gundotra may not be bullish on mobile applications, but that doesn't mean that his employer isn't serious about cellphones.
Just after announcing its plans to go it alone with the Android phone, Google has made another step into the mobile marketplace. The search giant already extending its AdWords network to mobile devices. Now you can get mobile measurement through Google Analytics.
What does that mean for brands? Better measurement and actionability on campaigns across platforms.
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by Meghan Keane
21 October 2009 00:18am
0 comments
Amid staff layoffs and magazine closings, Conde Nast launched a new potential source of revenue today with the launch of a GQ iPhone app.
Conde Nast will start selling digital versions of its issues on the iPhone for the discounted price of $2.99 (versus $4.99 on the newstand). The first question that comes to mind is this: Who will start doing this next?
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by Meghan Keane
20 October 2009 23:51pm
1 comment
If there were any doubts about the growing potential of the smartphone ad market, Google would like to put them to rest. The search giant announced plans this week to start serving richer media ads to smartphones.
By focusing on more more real estate grabbing ads for HTML-enabled phones instead of creating mobiles ads that will be uniform across mobile platforms, Google is betting on the future of smartphones and trying to establish its dominance over the mobile ad market. For a company trying to make a play for the display ad market, this could help it along the way.
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by Meghan Keane
06 October 2009 21:40pm
1 comment
I've come across a few stats on mobile internet and mobile app usage this week, so I've decided to gather them together in one handy post.
I've also added a selection of mobile stats from our most recent Internet Statistics Compendium...
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by Graham Charlton
02 October 2009 09:06am
0 comments
Having already achieved some success with its 'Reserve and Collect' service, Halfords is extending its multichannel strategy with the introduction of an SMS reservation service.
The 'Text and Reserve' service caters for mobile users, allowing them to check stock availability and reserve products at their nearest store. I've been trying it out...
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by Graham Charlton
01 October 2009 11:06am
1 comment
So how big a deal is iPhone adoption? Is it all about the apps? Or are increasing numbers of iPhone users using your website, just on their phones?
I took a quick look at the stats for Econsultancy.com...
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by Ashley Friedlein
23 September 2009 11:47am
5 comments
Autorader.co.uk is the most popular motoring website in the UK, claiming 10m unique visitors per month. It also has a mobile version, which it relaunched last year.
It offers an alternative to used car search tools on manufacturer's websites, which can be frustrating to use, and it's a potentially useful service for people to compare car prices on the move. I've been trying out the mobile site...
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by Graham Charlton
02 September 2009 13:01pm
8 comments
Yesterday our CEO Ashley Friedlein finally did the honourable thing and bought an iPhone. Already his world has measurably improved.
We asked our Twitter followers to suggest the apps that he should download. In particular we wanted ideas on apps relating to productivity, workflow, as well as the internet industry more broadly. Some are more boss-like than others, but they're all great apps.
Here’s what you (and I) came up with. Images link to the iTunes Store, should you wish to download them.
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by Chris Lake
19 August 2009 12:56pm
4 comments
