Digital Marketing Blog
Even if your search engine optimisation strategy is successful it is still important to promote your brand using paid search, according to Susan Minniear at the Official Google CPG Blog.
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by Graham Charlton
05 March 2007 12:51pm
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Google is testing a version of AdSense that includes YouTube video ads, hinting at the next step in the search giant's efforts to monetise the $1.65bn video network.
A new Flash-based 300x250 AdSense unit includes text links as well as a 250x200 embedded YouTube video. The test ad is "Gmail Theatre" - a low-budget video spot that is hosted on YouTube and trails Google's own email service, which dropped its invite-only barrier last month.
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by Robert Andrews
05 March 2007 09:36am
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Google-owned YouTube has inked one of its most significant content deals by agreeing a partnership with the BBC.
YouTube will create three BBC branded channels, two for ‘short-form’ video content and a third for BBC News clips. All should prove highly popular, but two will host advertising.
The BBC signed up to the deal on a non-exclusive basis as part of its remit to “secure commercial revenue via BBC Worldwide, to supplement the licence fee”.
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by Chris Lake
02 March 2007 12:15pm
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Babelgum is a new internet TV service, using P2P technology to stream video to your PC at near -TV resolution, very much like Joost.
Like Joost, Babelgum has plenty of financial backing. While Joost's founders Niklas Zennström and Janus Friis raised around £1.3bn from the sale of Skype, Babelgum founder Silvio Scaglia has just sold a quarter of his stake in Italian broadband firm Fastweb for £148m.
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by Graham Charlton
02 March 2007 12:08pm
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A new website invites users to make their own video ads for big-name brands, and get paid along with the deal.
Zooppa harnesses the trend in consumer-generated ad campaigns that has been increasingly in vogue.
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by Robert Andrews
02 March 2007 09:41am
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The speed with which Google was able to earn revenue from pay-per-click ads was "a wake-up call within Microsoft", according to the company's CTO, Ray Ozzie.
Microsoft trails Google and Yahoo! in the web advertising market, with the Redmond-based desktop software maker seen as playing catch-up in web innovations.
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by Robert Andrews
02 March 2007 09:39am
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Chris Averill takes a look at why 'more advanced' interactive TV services haven't been a bigger hit with viewers.
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by Guest Author
02 March 2007 08:34am
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The Guardian is reporting today that online gambling group PartyGaming has closed its French website, without notifying investors. One shareholder has offloaded around £50m of stock in the firm.
Meanwhile, John Anderson, the former chief executive of 888 Holdings, has been summoned for interview by the French authorities, prompting speculation that French authorities are about to crackdown on online gambling.
This in itself is prompting speculation that the French and American governments actually agree on something.
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by Graham Charlton
01 March 2007 17:20pm
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MySpace is giving a big boost to British fashion retailers, with the proportion of their traffic driven from the social networking site growing fast in the last year.
Referrals from MySpace accounted for 5% of visits to Topshop.co.uk - far less than searches from either MSN or Yahoo!, according to Hitwise data.
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by Robert Andrews
01 March 2007 17:19pm
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eBay is partnering with Bebo to allow users of the social networking site to list auction items on their profiles.
The agreement will allow Bebo's 30m members to detail items they want to buy or sell. Clicking the link will take visitors directly to eBay's own pages, the Wall Street Journal said.
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by Robert Andrews
01 March 2007 17:18pm
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