Digital Marketing Blog

Second Life safaris for UK marketers

Advertising consultancy K-Zero is offering UK marketers a 'safari' through the virtual world of Second Life.

The agency is offering guided tours through the 3D environment for companies whose interests have been piqued by recent press coverage but who don't know where to begin in SL.

by Robert Andrews 03 April 2007 11:02am 0 comments

Index invests in 'Russian Amazon'

Rusian book, music and game retailer Ozon.ru has landed £9.1m in an investment round led by Index Ventures, and also involving Holtzbrinck Ventures and Cisco Systems.

Ozon.ru intends to use the capital to develop its logistics, expand product lines and establish new distribution centres across Russia.

by Graham Charlton 03 April 2007 10:01am 1 comment

Woolies recruits Reevoo for customer reviews

Customer review provider Reevoo has landed a contract with Woolworths in its first move outside the consumer electronics sector.

Reevoo will help source and publish independent customer reviews of Woolworths.co.uk products, including toys, household appliances, mobile phones, music, video and games.

by Richard Maven 02 April 2007 15:49pm 0 comments

Small firms' VoIP use 'to double' by 2008

The number of UK small businesses making phone calls over the internet is set to double over the next year, according to research carried out for BT.

The company said the number of firms using VoIP will rise from the current 25% to 48%.

by Robert Andrews 02 April 2007 14:30pm 0 comments

eCourier targets online retailers with API

eCourier, the start-up best known for its hi-tech assault on London’s delivery companies, is now targeting the online retail sector with an API it plans to launch later this year.

The firm, which cuts costs by managing its couriers through software rather than human controllers, hopes the API will encourage etailers to use its system for short notice deliveries to shoppers.

by Richard Maven 02 April 2007 14:09pm 0 comments

Apple and EMI announce DRM-free music downloads

EMI CEO Eric Nicoli and Apple CEO Steve Jobs have announced that music from EMI's back catalogue will soon be available to buy on iTunes without DRM copyright protections.

In a press conference held this afternoon, the pair announced the plans, in response to consumer demands for the ability to transfer music between different devices.

by Graham Charlton 02 April 2007 14:05pm 0 comments

Visa invests in dotMobi

Visa has invested an undisclosed amount in Dublin-based mobile domain name registry dotMobi.

by Robert Andrews 02 April 2007 12:04pm 0 comments

UK broadband connections up by a third

The number of UK broadband connections reached 13.1m at the end of last year, up from 9.8m at the end of 2005, according to the latest figures.

Point Topic's Q4 survey puts the worldwide total of broadband lines at 281.5m, with 17.7m lines added in the three months. The year on year growth rate was 31.1%, with broadband penetration worldwide reaching 5.4%.

by Graham Charlton 02 April 2007 10:00am 0 comments

Impact in the digital marketing mix

The days of looking at online campaigns purely in terms of immediate conversion rates have gone forever, writes Andrew Hood.

by Guest Author 02 April 2007 09:56am 1 comment

Siemens tops big firm website league

Bowen Craggs has published a study on how the 60 biggest corporations' sites rank in terms of serving the media, customers and investors.

The FT Bowen Craggs Index studied 20 corporate websites from Europe, 20 from the US, and 20 from the rest of the world. Of the top ten websites, eight were from Europe, and two from the US.

by Graham Charlton 30 March 2007 12:38pm 0 comments