Digital Marketing Blog
Chinese search engine Baidu has launched a new service in Japan, the first time the service has launched outside of its home market.
Baidu has chosen Japan as the next step because of the high levels of internet penetration in the country, as well as the similarities in language between the two countries.
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by Graham Charlton
26 March 2007 18:28pm
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Touts on eBay have been thwarted in their attempts to make a quick buck from people desperately searching for the new Playstation 3, as plenty of the games consoles are available to buy through regular channels.
Based on launches of previous gaming devices, like the PSP and Xbox, touts expected that the demand for Sony’s new machine would soon mean that shops would run out of stock and gamers would turn to eBay.
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by Graham Charlton
26 March 2007 17:25pm
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Statsaholic, the Alexa-powered traffic tool formerly known as Alexaholic, is being systematically crushed by Amazon in a move that is going to create a wave of negative PR for the online retail giant.
Earlier this month Amazon sent a legal warning that forced Alexaholic to drop the Alexa from its name. Fair enough – brands have to look after their trademarks. But now it is preventing Statsaholic from using its API at all.
This is bad news, and sends out a highly ridiculous message to current and prospective users of Amazon Web Services. The message is this: “If you are successful, we can close you down.”
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by Chris Lake
26 March 2007 14:30pm
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Yell.com, the online listings site, is to allow advertisers to use its site on a pay-per-click basis. It will also introduce enhanced banner advertising.
Yell has already signed up a number of well-known brands for the new listings, including American Express motor insurance, Interflora, Swiftcover motor insurance and Hiscox house insurance.
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by Graham Charlton
26 March 2007 13:10pm
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Popuri
is a new site which allows you to quickly look at statistics for any website. It shows the link popularity of a website using rankings from various sources.
Simply type in the site's URL and Popuri will show stats from Google Page Rank, Alexa, and backlinks from Google, Yahoo and Live.com.
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by Graham Charlton
26 March 2007 12:23pm
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There is at least one constant in the everflux of Search landscape; the importance of meta tags ebbs and flows. Is 2007 a year where the value of meta tags increases again?
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by Andrew Girdwood
26 March 2007 11:52am
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Twelve percent of British internet users fell victim to online fraud last year, with around half of them losing out while shopping according to new research.
Some 2,441 survey respondents to the Internet Safety: The State of the Nation paper reported an average £875 loss in 2006.
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by Robert Andrews
26 March 2007 09:12am
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Borders Group has announced plans to end its relationship with Amazon and reopen its own e-commerce website early next year.
The move follows a similar decision by rival bookseller Waterstone's in 2006, and came as Borders posted losses of $73.6m (£37.5m) for the fourth quarter of last year.
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by Graham Charlton
26 March 2007 09:08am
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BT has launched an online service that helps small businesses use social media tools like blogs and podcasts in their company marketing.
BT Tradespace is pitched as taking "a giant leap forward in digital marketing", encouraging users to "join a fast-growing community of buyers and sellers in your specific business area".
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by Robert Andrews
26 March 2007 09:00am
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Some 57% of UK companies offer little or no web self-service for their customers, potentially resulting in loss of revenue for etailers, according to research.
eGain assessed the web self-service functions of 125 major companies in the UK across a range of sectors. Only 17% of companies were found to be offering acceptable customer service solutions.
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by Graham Charlton
23 March 2007 12:36pm
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