Digital Marketing Blog

Google claims click fraud rate is lower than 2%

Andy Beal at MarketingPilgrim has an interesting article, in which he reports claims from Google that their click fraud rate is less then 2%.

Andy has been talking to Google’s business product manager for trust and safety, Shuman Ghosemajumder, about click fraud detection. He was shown a PowerPoint presentation which was normally for Google employees' eyes only.

by Graham Charlton 13 December 2006 12:34pm 0 comments

Le Web 3: France 'behind' in web commerce, culture

France is lagging behind in online innovation because the government has not created good enough conditions for entrepreneurs, according to French interior minister Nicolas Sarkozy.

Staking out his e-commerce credentials in the 2007 presidential election race, Mr Sarkozy on Tuesday told 1,000 bloggers and web professionals France had come late to the internet party, and he painted a bleak picture.

by Robert Andrews 13 December 2006 11:26am 2 comments

Reaping the rewards of consumer brand ownership and Web 2.0

Opinion piece by Douglas M. Smith

Recently, I sat in a meeting with the Chairman of a well-known entertainment brand, which few would label as being the most advanced company in terms of online marketing.

Being able to present to any major company Chairman is in itself, a clear sign of the shifting corporate priorities towards digital related marketing techniques...

by Guest Author 12 December 2006 18:28pm 0 comments

Le Web 3: Mainstream bloggers sometimes need prompting

One in 10 posts on new blogging service Vox are the result of prompts from owner Six Apart.

Mena Trott, co-founder of the blogging software provider best known for Movable Type, told the Le Web 3 conference here in Paris that the new service's Question of the Day feature encouraged users to write blog posts when their creativity was running on empty.

by Robert Andrews 12 December 2006 16:44pm 0 comments

Le Web 3: Second Life firms 'not yet strong enough'

Despite a raft of headlines about its potential as a shopping environment in recent months, Second Life creator Linden Labs has conceded that few of its resident stores are yet making fortunes in the virtual world.

"Most of the brands that have come in have not created a strong enough presence to create a significant business for them at this moment in time," Linden Labs marketing director Glenn Fisher told the Le Web 3 conference in Paris this afternoon.

by Robert Andrews 12 December 2006 15:01pm 0 comments

Wikia launches free wiki tools

Wikia , the commercial offshoot of Wikipedia, has launched a range of free tools for bloggers and publishers that want to build collaborative features into their sites.

The service, called OpenServing, will offer free software, content and hosting to its subscribers, who can also keep all of the advertising revenues they generate from the apps they develop.

by Richard Maven 12 December 2006 13:52pm 0 comments

Google in duplicate content shocker

It seems that, when they came to designing an IE7 promo page, Google couldn't be bothered to start from scratch, and produced a page that looks remarkably similar to Yahoo's.

Both Yahoo and Google have produced personalized versions of the new Internet Explorer 7 browser – Matthew Ingram has the screenshots.

by Graham Charlton 12 December 2006 13:46pm 0 comments

Web 2.0 company Xing raises €35.7 million in IPO

Business social networking service OpenBC, a Teutonic version of LinkedIn, has announced that it has raised €35.7 million in an IPO. Its market cap is about €157 million.

OpenBC, which is rebranding as Xing, has around 1.5 million members, and was able to boost its revenues year-on-year from €1.6 million to just under €6 million at the end of the last fiscal year.

by Graham Charlton 12 December 2006 13:43pm 1 comment

Interview with Ed Freyfogle of Nestoria

Nestoria is a property-focused vertical search engine based in the UK, founded by former engineers at Yahoo.

I talked to co-founder Ed Freyfogle to find out more about the site, the challenges of starting up in the UK and APIs...

by Chris Lake 12 December 2006 12:17pm 0 comments

Le Web 3: Open source reflects French election desire

A candidate in the French presidential race has proposed a social "revolution" founded on free, open source software.

Francois Bayrou, leader of the centrist Union for French Democracy (UDF), spoke of his appreciation for wikis and said he wants to create "a society based on shared culture, science and knowledge".

by Robert Andrews 12 December 2006 12:02pm 0 comments