Digital Marketing Blog

Measuring Web 2.0 – The death of the page impression

Advances in interface design associated with Web 2.0 will make the page impression even less meaningful than it already is. The time has come for internet to be measured more like broadcast media than press.

by Paul Cook 03 November 2006 17:01pm 1 comment

Search startup uses blog readers to develop website

MojoPages, a new social search venture, has adopted a documentary-style videoblog to build buzz around its forthcoming launch, while engaging users even before a beta website has launched, to help with aspects such as design and usability.

The website, which will rank businesses in line with user ratings, aims to improve on standard directory-style services such as Yellow Pages.

by Chris Lake 03 November 2006 14:21pm 0 comments

MySpace founder files lawsuit, accuses News Corp of 'evil behaviour'

MySpace founder Brad Greenspan isn't too happy with the censorship creeping into the social networking behemoth, so he has decided to take the matter to the US courts.

Greenspan’s lawsuit accuses the company of censoring users of the world's most popular social networking site by barring references to competing websites, including his own.

by Graham Charlton 03 November 2006 13:27pm 3 comments

BSkyB subscriber numbers up, broadband on track

BSkyB today announced a strong rise in subscribers to its pay-TV services, though profits have been hit by the cost of launching a new broadband service.

The company had its best Q1 performance in three years, adding 82,000 digital satellite customers up to September 30th. BSkyB now has 8.25 million subscribers in total.

by Graham Charlton 03 November 2006 12:42pm 2 comments

Startup provides better search for BBC video clips

Former head of BBC News Online Bob Eggington has launched a video search engine called searchbbcvideo.com to allow users to scour the BBC archives for clips.

The company claims that the new site it does a better job of finding BBC videos than the corporation’s own online search tools.

by Chris Lake 03 November 2006 12:31pm 3 comments

Audible’s losses grow, rolls out new marketing plans

Podcasting company Audible has reported widening losses in Q3, despite turning a profit at its UK subsidiary and seeing growth in subscribers.

by Richard Maven 03 November 2006 11:28am 0 comments

Amazon trials 'Clickriver' PPC ad platform

Amazon is testing a new advertising programme, Clickriver, which allows businesses to place sponsored links on Amazon.com next to search results and on product detail pages.

Amazon's Clickriver Ads, which appears to be a version of Adwords, was built by A9.com, a search technologies subsidiary of Amazon.

by Graham Charlton 03 November 2006 10:46am 0 comments

Second Life for businesses - do's and don'ts

Businesses are rushing to get involved in web-based 'virtual worlds' such as Second Life, to take advantage of the marketing opportunities they offer.

Catherine Smith of Linden Lab, the creators of the hugely popular Second Life community, spoke to us about the pros and cons of launching these campaigns.

by Richard Maven 02 November 2006 17:24pm 1 comment

Advertising on social networks to reach $2 billion by 2010

A new report predicts that ad spending on social networks is growing rapidly as more advertisers take advantage of the huge audiences generated by such websites.

According to the eMarketer report, ad spending on social network sites is predicted to reach $2.15 billion by 2010, with MySpace predicted to continue its dominance.

by Graham Charlton 02 November 2006 17:17pm 0 comments

Fake Web 2.0 vs Real Web 2.0

Is YouTube really a Web 2.0 site? A pointless question, you might think, especially when its founders have just sold the site for $1.65bn.

But not according to a recent blog by Lawrence Lessig, which seems to have sparked off a weird political row over sites that allow users to share content online.

by Chris Lake 02 November 2006 17:12pm 0 comments