Digital Marketing Blog

California sun to power third of Googleplex

The world's biggest search engine is set to become America's biggest solar energy-producing office space when it begins converting its headquarters into a massive solar electricity park next month.

by Robert Andrews 17 October 2006 12:53pm 0 comments

Online charities and Web 2.0 - interview with Dean Russell

In summer 2006 E-consultancy published a report called Online Charity Benchmarks, which was compiled by iConcertina, a London-based new media agency with a focus on the charity sector.

We talked to iConcertina's Dean Russell to further investigate the study and the drivers behind it...

by Chris Lake 17 October 2006 12:28pm 1 comment

The Sun outstrips rivals via paid search marketing

Heather Hopkins from Hitwise has some interesting statistics about The Sun’s success this month in driving traffic to its site through paid search marketing. The tabloid outstripped its online media rivals in this area by some distance.

Heather reveals that The Sun received 20% of its traffic from paid search, whereas other news and media sites achieved no more than 3% of traffic in the last month by the same method.

by Graham Charlton 17 October 2006 11:26am 0 comments

Social networkers reject ads

Users of social networking sites are becoming impervious to traditional ads and turning instead to their friends and colleagues for information and product recommendations, according to a new study.

by Richard Maven 17 October 2006 08:55am 0 comments

Do eRetailers need to use discounts in their email marketing?

I’m in the process of moving house at the moment. In my infinite wisdom, after spending my life’s savings on the bricks and mortar, it is the turn of my own wallet to finance a range of home improvements.

To help in this arduous task, I’ve signed up for a number of relevant newsletters including B&Q, Screwfix Direct, Comet and more.

Strikingly, the majority of the email promotion focuses on discounts and offering deals...

by Henry Hyder-Smith 16 October 2006 16:30pm 0 comments

Blog round-up: The Venice Project, Friendster and Wal-Mart’s Web 2.0 woes

A summary of today's major stories doing the rounds throughout the blogosphere...

by Richard Maven 16 October 2006 16:11pm 0 comments

iPod killers for Christmas 2006?

Richard Menta at mp3newswire has been reviewing potential ‘iPod killers’ since 2004 and he rounds up the potential challengers for Apple’s crown in the run up to the Christmas shopping season.

Of the 149 portable MP3 players he has reported on in the past two years, not one has yet managed to dent the popularity of Apple’s device, which has become a generic name for the MP3 player.

by Graham Charlton 16 October 2006 16:00pm 1 comment

Internet buoys UK marketing spend, says IPA

Increasing outlay on internet advertising saw UK companies' marketing budgets rise slightly in the third quarter of 2006, according to the Institute for Practitioners in Advertising.

Although budgets have now declined for eight consecutive quarters, the IPA's latest Bellwether Report found the rate of decline had slowed for the third time in a row.

by Robert Andrews 16 October 2006 13:28pm 1 comment

How search results are re-ranked

Search Engine Journal has pointed out an excellent article by Bill Slawski on the complicated business of how search companies re-rank results.

It is important to get to grips with some of these factors if you are actively involved in SEO, since rankings can be influenced by any number of factors that may be outside of your control.

by Richard Maven 16 October 2006 13:14pm 0 comments

MySpace trumpets video in GooTube wake

MySpace has improved its low-key video sharing offering in what has been interpreted as a tactical response to Google $1.65bn purchase of YouTube last week.

by Robert Andrews 16 October 2006 12:59pm 0 comments