| Name | Paul Carysforth |
|---|---|
| Job Title | Head of Digital Media & Analytics |
| Organisation | Amaze |
| Member Level | Enterprise |
| Member Since | 15 Feb 2001 |
| Areas of Expertise | Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Strategy and Planning, Web Analytics, Conversion Rate Optimization |
| Contact Details |
Email:
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About Me
I have worked in the new media industry since 1998 working across a wide variety of online disciplines including website design and optimisation, web analytics, online media planning and buying and online acquisition and retention strategies.
I have experience working across both B2B and B2C sectors for companies including Sharp Electronics, Intel, Siemens, UCI, Odeon and the Co-operative Group. I am knowledgeable in all forms of new media advertising including CPM, CPC, or CPA techniques.
I very much enjoy working with creative teams on the creative process from initial planning of media selection through to the delivery of advertising campaigns whether they be brand or direct response campaigns.
Forum posts by Paul Carysforth
- Does age and gender influence search behaviour? Yes is the answer.., 4 Jan 2012
- Hitwise alternative, 25 Jul 2007
- Facebook - UK sales contact?, 10 Jul 2007
- Keyword search volumes for Google UK?, 19 Sep 2005
- Click fraud tracking software or companies?, 7 Sep 2005
- Click fraud tracking software or companies?, 7 Sep 2005
- Free competitive intelligence tool, 25 Aug 2005
- Eye tracking study for Google, 14 Jul 2005
- Click fraud tracking software or companies?, 14 Jul 2005
- Click fraud software \ companies offering service?, 11 Jul 2005
