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About Me

A veteran of the PR industry, I've translated my knowledge and  experience in marketing, PR and communication to the Internet. My interests are in the shift in media consumption and how new technology is affecting the practice of public relations. My blog is theProactive Report, and I cover new ideas and trends in public relations and social media.

I am Accredited in Public Relations Practitioner by the Public Relations Society of America and I am a Senior Fellow of the Society for New Communication Research.

I orginally launched the Social Media Club in LA in 2005 - SMC is active in promoting new media education and standards - such as the format for the social media press release. We now have a new chapter for East LA based in Pasadena.

I have written a few ebooks on internet marketing strategy and the use of new technology in PR.

From 1995 to 1999 I lectured in Communication Theory, Public Relations Strategy and Consumer Behavior at the University level.

I speak regularly on social media,  RSS and PR at Search Engine Strategies and I blog for Bulldog Reporter and Econsultancy

Education and Qualifications

Communication, University of South Africa.

APR  PRSA

Blog posts and comments by Sally Falkow

• Online newsrooms should go social, 22 Jul 2010
• Journalists depend on social media, 23 Jan 2010
• Journalists depend on social media, 21 Jan 2010
• Journalists depend on social media, 21 Jan 2010
• Social Media Putting Marketing and PR Jobs on the Line, 12 Jan 2010
• Social Media Putting Marketing and PR Jobs on the Line, 12 Jan 2010
• Social Media Putting Marketing and PR Jobs on the Line, 12 Jan 2010
• Deep social media engagement pays dividends, 23 Jul 2009
• Socia media wars - mommy bloggers vs PR , 22 Jul 2009
• Socia media wars - mommy bloggers vs PR , 17 Jul 2009