About Me
Passionate about digital marketing & energy to deliver a unique customer experience
• Commercially aware
• Strong verbal & written skills
• Influence at all levels
• Strong relationship skills
• Extensive sales & marketing experience, with track record
• Results attitude, emphasis on ROI
• Web & marketing project management skills
• Budgetary control, inc. P&L
• Broad channel experience
• Analytically minded
• Creative with strong problem solving
• Resource management
My Links
Linkedin Profile
Career history and connections.
Career History
Online Sales Manager at Three
From December 5, 2011 and still in this role.
Key responsibilities
- Deliver, manage and optimize Three's digital commerce strategy
- Identify new and existing opportunities to deliver new customer connections of Three's products and services online
- Work with key business areas to drive traffic and optimise e2e customer experiences
- Forecast and deliver against sales volume targets
- Create and gain approval for business cases
- Identify and build 3rd party relationships
- Competitor and industry benchmarking and analysis
- Manage a team of Online Trading, Merchandising and Operations Managers
- Work closely with Online Performance Manager to drive ROI and with Online Management to ensure a great customer experience
Marketing Director at Displaysense Ltd
From April 1, 2010 until September 1, 2011.
Appointed Director and member of Board, inputting into company strategy and focusing on business profit.
Role has continued as before with broader business wide responsibilities.
Launched two start-up consumer businesses, rapidly introducing thousands of products to each of the ecommerce sites, employing proven online techniques & trialling new ventures including social media.
Marketing Manager at Displaysense Ltd
From October 1, 2007 until April 1, 2010.
Online retailer offering 5,000 products to b2c & b2b, via ecommerce website and call centre.
• Managed acquisition e.g. Search marketing, display advertising, PR, affiliates, conversion via ecommerce website, customer relationship e.g. Email, outbound calls & the brand reputation e.g. customer feedback, PR, social media.
• Analysed website, competitors & mapping customer journeys to optimise site to increase conversion.
• Product management included taking-to-market new products through to campaign plans and site improvements to increasing traffic and transactions on most profitable product lines.
• Managed & motivated 4 executives and relationship with various agencies and specialists
• Direct web development & project management to deliver superior customer experience & increase transactions.
Online Acquisition Manager at Butlins
From March 1, 2007 until September 1, 2007.
Responsible for management of delivering online sales through the planning and implementation of promotional activities, covering advertising, sponsorship, affiliate marketing, search marketing, PR, promotions and social marketing. Manage one direct report in addition to utilising internal resources and managing agencies. Continued with some of the responsibilities from E-Business role (see below).
Primarily role involved management of £1.4m media and agency budget, planning and implementing creative online campaigns delivering, doubling year on year performance with similar budget to previous year, achieved through efficiencies in media allocation, search management & reduced reliance on PPC affiliates.
E Business Development Manager at Butlins
From October 1, 2006 until March 1, 2007.
A role created for me, where Butlins wanted to work smarter with digital media & technology. Responsible for exploration, creation and delivering of digital opportunities for Butlins that would extend reach of brand, deliver new revenue streams, improve the customer experience and streamline business processes. Areas of investigation and implementation included mobile marketing, automated email management, online surveys, call centre upselling, wireless marketing, exploiting social networks, loyalty schemes, and electronic payment. Also evaluated performance of Butlins Bingo and online gaming market. Recommended development programme to the board including introduction of Butlins Games, to broaden the offer (inc Poker & Casino) & provide a wider demographic to target, with positioning that didn’t impact family brand image.
Education and Qualifications
Diploma IDM - Digital Marketing
Diploma IDM - Direct Marketing
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